Grey Group Middle East and Africa (MENA), global advertising and marketing agency, has landed the Riyad Bank account. Under an all-encompassing remit for the large banking group, the agency will handle Riyad Bank’s through-the-line communication, marketing and branding strategies. The win extends the agency’s roster of banks and financial institutions on both global and regional fronts, including HSBC, Al Khaliji Bank and, most recently, Barwa Bank.
Commenting on the win, Marc Bou Harb, managing director at Grey Riyadh, says in a statement: “This win further solidifies our wide swath of expertise and strategic capabilities in driving [not only] our clients’ communication, but overall business, forward. Over the next few years, we are looking at replicating our individual office successes across the Grey MENA regional network. The Saudi market is crucial and strategic in driving this vision forward. We are immensely proud to cement our footing in the KSA with one of its leading financial players. We look forward to the opportunities and challenges that will unfold through this partnership.”
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]