Grey Group Middle East and Africa (MENA), global advertising and marketing agency, has landed the Riyad Bank account. Under an all-encompassing remit for the large banking group, the agency will handle Riyad Bank’s through-the-line communication, marketing and branding strategies. The win extends the agency’s roster of banks and financial institutions on both global and regional fronts, including HSBC, Al Khaliji Bank and, most recently, Barwa Bank.
Commenting on the win, Marc Bou Harb, managing director at Grey Riyadh, says in a statement: “This win further solidifies our wide swath of expertise and strategic capabilities in driving [not only] our clients’ communication, but overall business, forward. Over the next few years, we are looking at replicating our individual office successes across the Grey MENA regional network. The Saudi market is crucial and strategic in driving this vision forward. We are immensely proud to cement our footing in the KSA with one of its leading financial players. We look forward to the opportunities and challenges that will unfold through this partnership.”
