Following a competitive three-month pitch process, Grey MENA has won the account for natural mineral water brand AQUA Carpatica.
The agreement will see the agency group managing the brand’s through the line communications, including its digital and social channels.
Nadim Khoury, Grey MENA’s CEO, says in a statament: “At Grey, we are really excited to be partnering with one of the world’s leading natural mineral water brands. We are truly looking forward to fuse our creative minds with the AQUA Carpatica team to plan, coordinate and execute a series of winning campaigns and initiatives that launch, present and anchor the brand’s core values in the minds of consumers across the Middle East.”
Jean Valvis, AQUA Carpatica’s Founder and CEO, adds: “As an independent company, we are resolute in providing a high-quality product that fulfills all of the requirements for a perfect bottled natural mineral water. Any informed consumer in the world deserves to taste the purity of AQUA Carpatica springs. Through its unique design, pleasant taste, known health benefits and our conscious respect for the environment, AQUA Carpatica is truly Nature’s Most Perfect Water.”
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]