“As a digital-first brand, Emirates NBD is an early adopter of social platforms and digital marketing strategies to drive customer targeting and acquisition. Our approach has helped us create effective campaigns and, more importantly, rewarding engagements for our customers.” – Vikram Krishna, Executive Vice President and Head of Group Marketing & Customer Experience at Emirates NBD.
Grey is out as Revlon’s global agency of record after a year, the agency confirmed. “Our contract ran through June, and we both chose not to renew,” says Grey spokesman Owen Dougherty. The agency continued its work as Revlon got its internal agency up and running, he says. But the move does not mean good […]
Grey Group Middle East and North Africa (MENA), has won JTI’s account, to develop its brand management and communication in GCC with a focus on Saudi Arabia. With this win, Grey’s Beirut team has enlarged its portfolio in the tobacco industry, as it already holds the account of Nakhla Tobacco Company. The team will oversee […]
By Dzila Dik, client servicing director, Grey Dubai No, this is not about the American legal drama TV series Suits. It’s about the term given to client-servicing professionals at creative agencies. Even though this is a nickname commonly used in our industry, for some reason, every time I hear it, I cringe. You know that […]
Following a multi-agency pitch, Grey MENA has won the communications business for Lebanese poultry brand Hawa Chicken. Managed by Grey’s Beirut office, the assignment will include strategic brand management and the development and implementation of creative and social media campaigns for Hawa Chicken’s new and upcoming range of products. Commenting on the win, Karim Nader, […]
Grey is celebrating 100 years. Rising from a one-room, one-man operation to Global Agency of the Year, Grey is kicking off this monumental achievement with a global summit and the reveal of a new visual identity for the entirety of the 2017 Centennial year. Last month, 200 agency leaders from around the world came together […]
Grey Beirut has won the global advertising account for water pipe firm Nakhla Tobacco Company. Part of Grey Group MENA, Grey Beirut will orchestrate Nakhla’s brand, trade and consumer marketing initiatives globally. Karim Nader, Grey Beirut’s managing director, says in a press statement: “We are excited about our partnership with Nakhla. As part of our […]