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Search Results for : Grey

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Industry
December 17, 2020
Collaboration: the Key Creativity Accelerator?
Industry
December 10, 2020 Facebook's Plans for 2021
Communicate attended a virtual press briefing to understand Facebook's plans for 2021.
man
People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
man
Industry
December 09, 2020
Highlights from Twitter's #ThisHappened2020 Event
man
Industry
December 08, 2020
#ThisHappened on Twitter in 2020
People
December 07, 2020 Marketing and Communications During the Fourth Industrial Revolution
Iman Ghorayeb speaks about the changes that are here to stay in the B2B marketing and communications sector.
man
Industry
December 06, 2020
How Long Will it Take for the Global Ad Market to Recover?
man
Industry
November 30, 2020
Connecting the Dots – The Trends to Watchout for in 2021
man
People
November 29, 2020
Everything to Know About Google's First Startup Accelerator Program In MENA
man
People
November 25, 2020
The Impact of COVID-19 on Black Friday
man
Industry
November 24, 2020
How to Navigate Marketing in 2021?
Industry
November 23, 2020 What Does the ICCO Report Say About the Future of PR?
The global pandemic had a major impact on the communications industry. Can it be salvaged and come out stronger?
man
Industry
November 22, 2020
Filling Gaps in the Influencer Marketing Industry
man
Facebook Hub
Masterminds
November 19, 2020
How Centrepoint Used Facebook to Boost Sales in Saudi Arabia at a Lower Cost
Industry
November 09, 2020 The Accelerating State of Digital Marketing
Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.
People
October 04, 2020 Championing Local
Communicate spoke with Ali Khalifa Al Shamsi, Director General of Emarat, to understand why it pays to use local talent.
man
Facebook Hub
Masterminds
September 28, 2020
Enabling the Agency of the Future with Facebook
man
Facebook Hub
Masterminds
July 20, 2020
How Shake Shack Used Facebook Collaborative Ads to Reach GCC Customers Via Third-Party Aggregators
Masterminds
Facebook Hub
June 25, 2020 How Emirates NBD Leveraged Facebook to Build Awareness and Acquire New Customers

“As a digital-first brand, Emirates NBD is an early adopter of social platforms and digital marketing strategies to drive customer targeting and acquisition. Our approach has helped us create effective campaigns and, more importantly, rewarding engagements for our customers.” – Vikram Krishna, Executive Vice President and Head of Group Marketing & Customer Experience at Emirates NBD.

man
Facebook Hub
Masterminds
May 28, 2020
Instagram AR for Good during Ramadan #Stopfoodwaste
Industry
August 10, 2018 Revlon replaces Grey but that’s not good news for other agencies

Grey is out as Revlon’s global agency of record after a year, the agency confirmed. “Our contract ran through June, and we both chose not to renew,” says Grey spokesman Owen Dougherty. The agency continued its work as Revlon got its internal agency up and running, he says. But the move does not mean good […]

Industry
April 10, 2018 Grey Beirut wins JTI’s account in GCC with focus on Saudi Arabia

Grey Group Middle East and North Africa (MENA), has won JTI’s account, to develop its brand management and communication in GCC with a focus on Saudi Arabia. With this win, Grey’s Beirut team has enlarged its portfolio in the tobacco industry, as it already holds the account of Nakhla Tobacco Company. The team will oversee […]

Industry
October 03, 2017 Why client servicing execs are more than just suits

By Dzila Dik, client servicing director, Grey Dubai No, this is not about the American legal drama TV series Suits. It’s about the term given to client-servicing professionals at creative agencies. Even though this is a nickname commonly used in our industry, for some reason, every time I hear it, I cringe. You know that […]

Industry
July 16, 2017 Grey Beirut wins Hawa Chicken

Following a multi-agency pitch, Grey MENA has won the communications business for Lebanese poultry brand Hawa Chicken. Managed by Grey’s Beirut office, the assignment will include strategic brand management and the development and implementation of creative and social media campaigns for Hawa Chicken’s new and upcoming range of products. Commenting on the win, Karim Nader, […]

Industry
June 18, 2017 Grey celebrates 100 years

Grey is celebrating 100 years. Rising from a one-room, one-man operation to Global Agency of the Year, Grey is kicking off this monumental achievement with a global summit and the reveal of a new visual identity for the entirety of the 2017 Centennial year. Last month, 200 agency leaders from around the world came together […]

Industry
January 08, 2017 Grey to handle Nakhla’s marketing initiatives globally

Grey Beirut has won the global advertising account for water pipe firm Nakhla Tobacco Company. Part of Grey Group MENA, Grey Beirut will orchestrate Nakhla’s brand, trade and consumer marketing initiatives globally. Karim Nader, Grey Beirut’s managing director, says in a press statement: “We are excited about our partnership with Nakhla. As part of our […]

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