Search Results for : Global Pandemic

Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]

In a newly released report, US-based content generation and analytics platform, Cohley and media publication, Digiday explores the changing state of user-generated content (UGC). The sweeping changes driven by a global pandemic and the resultant quarantine have scattered creative marketing teams, but they have also opened brands’ and agencies’ eyes to the promise of UGC […]

Market research company Global Web Index and video hosting platform Vimeo, released a new study that explores the shifts in workplace communications.  The 2020 pandemic is regarded as the longest experiment in understanding how remote work functions. The research finds that when it comes to workplace communication – sentiment varies quite a bit based on […]

Global AI-powered social media marketing company, Socialbakers has released a new guide that helps marketers make actionable decisions based on the numerous data points surrounding their audience. 2020 and the global pandemic have upended the digital marketing landscape and consumer behavior. Marketers are in dire need of updated behavioral changes, in order to create a […]

In their newly released Digital 2020: July Global Statshot Report, socially-led creative agency We Are Social and social media management firm Hootsuite indicate that a whopping 3.96 billion people use social media today – that’s, for the first time, more than 50% of the global population in absolute terms, but in fact 65% of the […]

Katie Streten, Experiential Strategy Director at Geometry MENA, explains how experiential is an opportunity for greater connection. The current situation has CMOs in a bind. They are fully aware of the need to engage consumers and customers across multiple channels, and they are also aware of the benefits brought by those different channels. In other […]

 Communicate chats with Mauricio Sanaiote, Creative Director at Geometry MENA to learn how creativity has been impacted during the pandemic and what the Geometry Creative Week hopes to achieve. What is the Geometry Creative Week and what does the event hope to achieve? Normally at this time of year, we would all be getting together […]

Oleksandr Cherviakov, Senior Manager – Business Solutions at Annalect MENA, argues that automation will make marketeers stronger, not fewer. In this contactless, socially distant world that we’re building for ourselves as a result of the pandemic, there is much talk of dehumanization. We’re busy removing what makes us human –  a smile, a pat on […]

Consumers look to businesses to feel more positively about how these brands support society. A recent global study by Kantar on Twitter shows that, in fact, only 8% of people believe that brands should stop advertising during the global pandemic. This has been especially evident in the month leading up to Ramadan, when there has […]

The global pandemic has brought the events industry to a complete standstill. Large scale annual and quarterly events such as the SXSW conference and the 2020 Tokyo Olympics have been canceled or postponed. These numerous cancellations have put a huge dent in the events industry. A dent that innovative companies are filling, by navigating another […]

With the global pandemic affecting businesses of all sizes in the region, the SME community, in particular, is being hit the hardest. In response to this, digital OOH company, Elevision Media launches a new initiative called, “Support your local community” to help small businesses navigate these difficult times by leveraging Elevision’s media assets. Communicate got a chance to […]

Digital Advertising Specialist Chris Gregory-Pasha on how Quibi could disrupt the OTT landscape, or not… Launching a brand new short-form streaming service in the middle of a global pandemic – utter madness or disruptive brilliance?Well, in reality, it’s probably a bit of both… Quibi, for the uninitiated, is the brainchild of Jeffrey Katzenberg, the founder […]

How Covid-19 is changing the business and the industry at large, according to Mullen Lowe’s Chief Executive Officer of Middle East and North Africa. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The impact of Covid-19 was a sudden shock that forced everyone [in the industry] to quickly find solutions to […]

How Covid-19 is changing the business and the industry at large, according to DDB’s Chief Executive Officer for the Middle East. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? There’s a lot of conversation going on around this subject. But with specific mention to the region, Covid-19 has accelerated our pre-existing structural problems. The […]

Organizations around the world are going to be facing even more difficult challenges, once the chaos of Covid-19 passes. One of them being, reintegrating employees who’ve been confined to their homes for the past 2-3 months, back into the workplace. In response to this challenge, United Minds, Weber Shandwick’s management consultancy specializing in organizational transformation […]

As the world continues to battle this pandemic, Agora Images launched the #StayHome photo competition, as a way to inspire photographers to keep being creative from home and document the unprecedented situation in their home countries. In the video below,  the finalists of the competition share their experiences, and their message of hope through their photographs. Agora images […]

As part of the company’s COVID-19 relief efforts, Omnicom Media Group MENA joins forces with regional media owners in the Middle East- to provide complimentary media space to its long-standing partner charities. With their support, the NPO’s – Dubai Cares, Gulf for Good, and Médecins Sans Frontières (MSF) will be able to reach a larger […]

Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases in obvious advertising categories will be offset by overall digital growth. Travel represents 9% of digital ad spend and in the past day alone, three of my clients have shared they’ve […]

An interactive platform that houses the latest insights, tools and evocative predictions about culture and industries on the back of the COVID-19 happenings. As humanity navigates through an unprecedented time of unsettling realities, culture is shifting in every direction. It has become crucial for brands and businesses to weather the storm, by accelerating fundamental decision-making […]

Reda Raad, chief executive of communications group TBWA\RAAD, on how true leaders should address the current crisis. Just a few short months ago, the year ahead looked promising and prosperous. Now, the talk is of mere survival. The sheer scale of the unfolding crisis has led to panic and paralysis on a global scale, but […]

Hanin Hamade, Manager, Data Sciences Practice – Publicis Media, explains why and how brands should keep an eye on the booming social media chatter around the pandemic. It is no secret that 2020 has been off to a rocky start. Conversations around covid-19 have no border and are not siloed to specific audiences; we see […]