Search Results for : Future Tech

As part of the organization’s new strategic endeavors, Ian Fairey, former international business director at Yazzle Media joins Future Tech as the new general manager. He will oversee all managerial responsibilities and lead the sales, technology and product operations for the Dubai branch. With over 18 years of industry experience, Fairey joins with a wealth of […]

By Afreen Khan C2 Comms describes themselves as not just “any” advertising and branding consultancy agency, but importantly seekers of change and creating new perceptions.  The company that has lately announced a rebranding for itself, talks to Communicate about “reengineering of the way we approach the business of communication.” C2 Comms Managing director Roy Aftimos […]

Future Tech Media, an emerging market-focused digital solutions and technology business today announced the acquisition of Adzouk, a Middle East premium digital advertising network. Here are five things you need to know about Adzouk: It launched its own brand safety solution. Earlier this year, it launched 1tag Secure. The solution not only prevents brands from appearing […]

indaHash co-founder Barbara Soltysinska and Future Tech managing director Boye Balogun on why influencer tech is the future of marketing indaHash is an international platform that automates content marketing campaigns with digital influencers on Instagram, Facebook and Snapchat. Since its launch in early 2016, it has executed more than 600 campaigns in 30+ countries for […]

At a time when advertisers are struggling to get mobile right, how do you think they should approach delivering innovation through new technologies such as VR? Virtual reality is gaining significant momentum globally, especially after Facebook’s $2 billion acquisition of Oculus, a leading brand in the VR hardware space. VR has attracted the attention of […]

Remember how we said signed documents are a rational way to ensure that relationships stand the test of time and rocky grounds? Yeah, turns out we were wrong. With that in mind, we review those who untied the knot – for better or for worse.   1. Cadillac leaves Leo Burnett for Saatchi & Saatchi […]

Open ad management company for multiscreen campaigns, Sizmek, announces its partnership with Future Tech Media, which aims to provide regional advertisers access to ad technology products.  Starting in January 2016, Future Tech Media will become Sizmek’s official partner across the MENA region, utilizing its open technology methodology and data intelligence to help advertisers create cross-platform […]

The new digital trends 2015 research conducted in UAE from Microsoft has revealed that the modern consumer is putting pressure on brands to use personal information collected online to tailor services and help them get more done. The research – taken from Microsoft Advertising’s bi-annual Digital Trends report – found that 74.2 percent in the […]

Usually, around this time of the year, some colleagues and I peer into our crystal balls to predict the year ahead in media and advertising across the MENA region. This year, I’m taking a slightly different approach. Without a doubt, I will peruse the countless predictions and forecasts, discussing with others what they mean for […]

As international and local media digressed into the infrastructural and economic implications of Dubai’s Expo 2020 bid win in November 2013 – which, according to an infographic released by Starcom MediaVest Group (SMG) MENA in early 2014, generated some 161,525 tweets, of which 118,083 were congratulatory and 82 percent were on announcement day – the […]

Video ad tech company Unruly is continuing its global growth with expansion into the Middle East. Future Tech Media will serve as the official reseller across the UAE and KSA for Unruly’s product set, helping ROI-driven marketers benefit from Unruly’s data-driven expertise, native video ad formats and mobile video SSP UnrulyX™. With three out of […]

Boye Balogun, former regional head of digital at Mindshare for the last three years will head newly established Future Tech Media as co-founder and managing director. Future Tech Media, a newly formed Middle East & Africa digital solutions and consultancy business has opened up with its first office in Dubai. Balogun says Future Tech Media […]