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Search Results for : Facebook Vs Snapchat

Industry
July 22, 2018 This move just made it easier for Snapchat to get on the media plan

Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in a similar fashion to other popular social media platforms. A marketer can use Nielsen audience data, for instance, to target someone on Snapchat who purchased lipstick at a retail store offline. […]

Industry
March 28, 2017 Facebook copies another Snapchat feature

Facebook is making a dramatic change to the social network’s mobile application, letting people post pictures and videos that disappear after 24 hours. Dramatic, but unsurprising: It’s the fourth time the company has added such a feature to its apps. And it’s a tool that was invented by its smaller, newly public competitor: Snap Inc., […]

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