Search Results for : Facebook Advertising

Carolyn Everson, vice-president of global marketing solutions at Facebook, says she actually started her fix-it tour (our words) days before CEO Mark Zuckerberg ventured out to speak on the Cambridge Analytica affair. She called the company’s top advertisers on Saturday, the day after the company first acknowledged the harvesting of data from some 50 million Facebook users […]

Smartly.io, a Facebook advertising optimization and automation tool, is now opening its first Middle East office in Dubai. The company, headquartered in Helsinki, is a Facebook marketing partner managing over $1 billion of Facebook advertising spend globally. Smartly.io has grown at an average of 5x year-over-year globally, and recently closed a $20 million secondary funding […]

Dimi Karavasilis, social media director, DDB Spain, conducted a workshop at Socialbakers’ annual Engage event on “Facebook advertising: do you know your ABCs?” Workshop recap: Having worked on the client and agency side, Karavasilis has worked his way up the social media chain watching it change from a fun playground to a dreadful nightmare for […]

Today, Facebook announced that it has now reached more than two million active advertisers, up from 1.5 million roughly half a year ago and 1 million a year-and-a-half ago. In addition, it is also announcing a new Ads Manager App to help businesses manage their ad campaigns on the go, through their mobile devices. Roughly 35 […]

   How has iProspect grown globally and in the region from an operational standpoint? The business was founded in Boston, US, during the late 1990s. Dentsu Aegis Network acquired iProspect in 2005. So up until three or four years into the acquisition, it was still just a search agency in the US. Then it struck […]

Following Facebook’s announcement of its Ads Manager App earlier today, Communicate caught up with Jonathan Labin, head of Middle East and Africa at Facebook for a one-on-one. What is Facebook doing in 2015 to support SMBs? For over 11 years, Facebook served as a platform for connecting people across the globe and in providing marketers […]

  Facebook is giving people more control over whose content occupies their news feed on the social network, arguably the web’s most prized real estate. People will be able to see which of their friends or the brands they follow accounted for the most posts in their news feeds each week, Facebook said Friday. What’s […]

  Facebook has launched a new feature enabling advertisers to reach people based on the network connection — 2G, 3G or 4G — they most often use when accessing the social network. Facebook already offers the option to reach people based on the type of device they use (smart phones, feature phones and tablets), as well as […]

  How do we practice storytelling on social mediums where consumer behavior is at hyper speed?  We respect the nuances of each social platform.  We all know that content is king; but there is a new queen in town, and it’s called ‘context’. We hear a lot about creative social strategy today, but not so […]