Today, Facebook announced that it has now reached more than two million active advertisers, up from 1.5 million roughly half a year ago and 1 million a year-and-a-half ago. In addition, it is also announcing a new Ads Manager App to help businesses manage their ad campaigns on the go, through their mobile devices.
Roughly 35 percent of US small businesses don’t have a web presence at all, but more than 30 million businesses around the world actively use Facebook Pages because they’re free, easy to use, and they work well on mobile. Below are three reasons more businesses are turning to Facebook to grow:
More information on the Facebook for Business blog post about two million advertisers here.
As business owners and marketers spend less time on desktop computers and more on mobile devices, advertisers have a growing need to manage Facebook campaigns on the go. To meet that demand, last summer Facebook introduced the Ads Manager mobile site, which is now used by more than 800,000 advertisers each month. Today, in an effort to make mobile ad campaign management even easier for the two million businesses using Facebook advertising, it launched its Ads Manager app.
Using the app, marketers can:
Ads manager app for iOS is available now in the Apple App store and is currently being built for Android and expected to launch later this year. Read more as Communicate catches up with Jonathan Labin, head of Middle East and Africa at Facebook for a one-on-one.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]