Today, Facebook announced that it has now reached more than two million active advertisers, up from 1.5 million roughly half a year ago and 1 million a year-and-a-half ago. In addition, it is also announcing a new Ads Manager App to help businesses manage their ad campaigns on the go, through their mobile devices.
Roughly 35 percent of US small businesses don’t have a web presence at all, but more than 30 million businesses around the world actively use Facebook Pages because they’re free, easy to use, and they work well on mobile. Below are three reasons more businesses are turning to Facebook to grow:
- Easy: FOf newly acquired advertisers in Q4 2014, 80 percent used its easiest ad tools, particularly promoted posts.
- Mobile: The consumer shift to mobile is making more business owners want to use Facebook’s mobile tools to reach customers and manage their businesses. For instance, over 15 million SMBs use the Pages Manager app to manage their Pages on mobile.
- Effective: Tools like conversion tracking have accelerated better measurement for SMBs.
More information on the Facebook for Business blog post about two million advertisers here.
As business owners and marketers spend less time on desktop computers and more on mobile devices, advertisers have a growing need to manage Facebook campaigns on the go. To meet that demand, last summer Facebook introduced the Ads Manager mobile site, which is now used by more than 800,000 advertisers each month. Today, in an effort to make mobile ad campaign management even easier for the two million businesses using Facebook advertising, it launched its Ads Manager app.
Using the app, marketers can:
- Track ad performance
- Edit existing ads
- Edit ad budgets and schedules
- Receive push notifications
- Create ads
Ads manager app for iOS is available now in the Apple App store and is currently being built for Android and expected to launch later this year. Read more as Communicate catches up with Jonathan Labin, head of Middle East and Africa at Facebook for a one-on-one.
