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Search Results for : Enhancement

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Industry
February 09, 2021
IPG Mediabrands’ Latest Media Responsibility Index Proves Top Platforms Have Responded Favorably to Network's Media Responsibility Push
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People
December 27, 2020
What Will the Communications Industry Look Like in 2021?
Industry
June 25, 2019 Google Is Testing A Carousel Format For Its Text-Based Ads

Google is testing a carousel format for text-based search ads on mobile, as the tech giant considers adding more inventory on tiny screens without disrupting user experiences. Presently Google allows a maximum of four ads displayed vertically on mobile search results, and marketers only pay when someone clicks. The carousel format would allow Google to present […]

Industry
August 13, 2018 What’s the role of empathy in the age of data?

No matter how much a consumer rationalizes their purchase decisions, ultimately it comes down to emotion. And that’s why today’s marketers and agencies need to pay attention to the emotions behind the data. One such agency, Omnicom’s RAPP, which classifies itself as a “high precision brand engagement agency”, is reinforcing the notion of empathy in […]

Industry
May 21, 2018 EXCLUSIVE RAMADAN INSIGHTS PART 1: What’s missing in your FMCG strategy?

This report addresses the important trends that impact the FMCG sector during the holy month of Ramadan in the MENA region, what marketing strategies FMCG brands adopt to connect with consumers, how FMCG brands measure the success of Ramadan-centric campaigns and, last but not the least, how FMCG marketers and advertisers need to catch up […]

People
April 27, 2018 EXCLUSIVE: “As a journalist, I don’t think there is any place more interesting in the region than Saudi.”

The last time Communicate wrote about Faisal J. Abbas was in October 2016. He had only been a few days in his new job as editor-in-chief of Saudi’s English-language daily Arab News. The headline was “Good news for Arab News”. It seems our prediction was accurate. Back in 2016, when asked if he planned to […]

Industry
April 24, 2018 Experts reveal why changing Facebook ad metrics make sense

Recently, Facebook announced some changes to its ad metrics. It is now labeling some metrics in Ads Manager as estimated or in development, to provide more clarity on how they are calculated and how advertisers should consider using them. These labels will appear in tool tips within the Ads Manager reporting table and in the […]

Industry
July 03, 2017 ‘The National’ newspaper relaunched with enhanced print & digital platforms

International Media Investments (IMI) has announced the relaunch of The National, Abu Dhabi’s first English language newspaper. The new ‘The National’ features a complete enhancement of both its print and digital platforms with a focus on digital including daily video content podcasts with unmissable analysis, 360 degree images bringing the reader closer to the story, […]

Industry
June 20, 2017 Publicis Groupe and Alibaba form China Uni marketing partnership

Publicis Groupe has formed a partnership with Alibaba that will benefit the clients of Publicis Media, Publicis Communications and Publicis.Sapient. Alibaba’s Uni Marketing framework is a complete product portfolio powered by data that enables brands to have control of brand building across the Alibaba ecosystem in China. The partnership with Publicis Groupe in China will […]

Industry
November 05, 2015 Brazen launches representation division with Mommy in Dubai

PR and content marketing agency Brazen has launched a personal representation division. Its first client, Corrine Fuchs, is the founder of one the UAE’s blogs, Mommy in Dubai. Brazen will be handling all of Fuchs’ media publicity and will be acting as representative for all brand partnerships. At the core of the strategy will be […]

Industry
May 12, 2015 Brightcove announces enhancements to core products

Brightcove Inc., provider of cloud services for video, announces a new wave of feature enhancements to its core products as well as market-specific solutions tailored for Media and Digital Marketing customers. These new products and market-specific solutions aim to allow organizations to publish video faster, deliver a more engaging video experience, and drive business results. “As our […]

Industry
September 11, 2014 Demand on video

  Compiling figures from IPG Mediabrands and the MAGNA Global Advertising Forecasts 2013 report, regional social video advertising platform Buzzeff recently stated that global investments into social video advertising have witnessed a growth of 37 percent in 2013, amounting to $8.26 billion. In the MENA region, it claims that social video advertising saw a 300 percent growth in 2013, when compared with the previous […]

Industry
June 05, 2014 Criteo launches advertising prediction engine based on actual purchase behavior

  Criteo (NASDAQ: CRTO), a global technology company that specializes in digital performance advertising, yesterday announced the roll-out of significant technical enhancements to its proprietary prediction and recommendation engine, The Criteo Engine, after more than three years in the making. The new technology enables Criteo to decide whether to buy each ad impression based on the likelihood […]

Culture
April 12, 2019 Procter & Gamble Makes The Biggest Ask: Civility

By Jack Neff Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest to get — civility. In a speech to the Association of National Advertisers Media Conference in Orlando on Thursday, Procter & Gamble Co.’s chief brand officer called for a “New Media Supply […]

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