Search Results for : Editorial

Epica Awards’ Editorial Director Mark Tungate tells Communicate about setting up an award show in the era of Covid-19 and the ways to address these sensitive times when looking at advertising work. The Epica Awards always had quite a strong distance component in its setup, with many journalists voting remotely. How does this help you in […]

Regional online platform StriveME approaches the automotive industry in a different way, stepping outside of the usual technical details to grab the audience’s attention from a lifestyle perspective. Communicate spoke with Managing Director and Co-Founder Samah Safa, to better understand what difference this strategy makes. What is the thinking behind your editorial approach? In order […]

Social media has become a haven for users to share intimate moments with friends and family. Snapchat is no stranger to such moments and expects to see a lot of those kinds of moments during the holy month of Ramadan. Vishal Badlani, Creative Strategy Lead at Snap Inc. MENA shares a few hacks which will […]

A communications platform inspired by real-life interactions, Snap has been aggressively pushing its Discover feature towards media companies. Because its core objective remains to allow users to communicate easily and comfortably, unlike other social media platforms that focus more on popularity, Snap is offering a unique avenue to publishers aiming to reach the 218 million […]

Ken Shapiro, chief revenue officer at online entertainment platform Fandom, explains why fans are passionate, creative and too valuable a resource to ignore. How did Fandom come about? Fandom started in 2006 as a company called Wikia, an offshoot of Wikipedia. Wikipedia is, essentially, one page of information on a particular topic with just text. Wikipedia’s founder, Jimmy Wales, saw […]

The September print edition of Communicate is out this week, giving an in-depth look at creativity. There are many reasons why we chose to focus on this topic. First, whether society defines creativity as a way of life, a scientific mechanism or even some sort of magic, it is a phenomenon that makes our lives more […]

Jamie Angus is the director of the BBC World Service Group, which is the service that provides news in English and the other 42 languages globally, on TV Radio and Online. He began his career working for Radio4 after graduating from Oxford University. After which he rose to become the lead of the service. In […]

The riding giant Uber has announced earlier this week a layoff of third of its’ global marketing team.  Some of the members of the marketing team in the Middle East and North Africa has been affected. Overall around 400 employees has been let go worldwide. According to a sheet that went viral, the employees within […]

Notable for its news coverage, BBC.com  is also home for wide genres of content ranging from informative to entertaining topics such as lifestyle, science, culture, natural history and more.  The BBC team explains that real time and accumulated data plays significant roles in identifying the type of content audiences most likely want to engage with. […]

By Pamela Kaupinen We are seeing sharp shifts in the social storytelling landscape lately, from new shopping features to hidden likes, and it is now more important than ever for marketers and brands to understand how to work effectively with content creators. Understand your partners In our global study of 300-plus social-media storytellers, more than half […]

By Caline Malek As the Gulf prepares to embrace the Fourth Industrial Revolution, artificial intelligence (AI) is expected to bring a number of benefits to many industries, including the media sector. Indeed, robo-journalism – the automated creation of news article by an algorithm – is rapidly gaining ground around the world. Many prestigious media outlets […]

All around the world, machine-generated articles are finding their way from newsroom to readers.  The first newspaper to ever publish an article written by an AI was The Los Angeles Times in 2014; the story, reporting an earthquake, was written in only three minutes by an algorithm called Quakebot – which, as its name entails, […]

By Alex Malouf Is there any company more ubiquitous than Google? The company is everywhere, serving up billions of search engine results every day, powering our phones, helping us with our emails, providing even the directions for us to take. You know you’ve made it when your brand name becomes a verb. Google hasn’t been […]

By Jack Neff Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest to get — civility. In a speech to the Association of National Advertisers Media Conference in Orlando on Thursday, Procter & Gamble Co.’s chief brand officer called for a “New Media Supply […]

Starting off as a digital media blog by Pete Cashmore in 2005, Mashable quickly went on to gain international fame and was bought over by American publishing and digital company Ziff Davis in 2017. Back in 2015, the then executive director for EMEA at Mashable Ben Maher told Communicate, “The good thing about us [Mashable] […]

By Issam Kink, associate director – digital planning at OMD Online ad safety has been a heated topic over the past couple of years with an emphasis on Video content. Setting a goal for video safety is a challenge for marketers who want to strike a balance between editorially controlled and user-generated content, especially with […]

75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until 2021 So yes, users around the world are watching video – a lot more than they ever did, which explains why advertisers are increasingly spending more on digital video. But, much […]

Vogue Arabia launched amidst much fanfare with its digital edition in October 2016 and first print issue in March 2017. Condé Nast International tied up with Dubai-based publisher Nervora for the regional edition. Since its launch, the magazine has been embroiled in controversy every now and again. Two of its biggest controversies involve a Saudi […]

There’s one word that saw a 365 percent increase in usage since 2016 making it Collins Dictionary’s Word of the Year 2017. That word is ‘fake news’. Although popularized in 2016 during the US elections – and since then by the US President – fake news is not exclusive to either; it is an all-pervasive […]

The last time Communicate wrote about Faisal J. Abbas was in October 2016. He had only been a few days in his new job as editor-in-chief of Saudi’s English-language daily Arab News. The headline was “Good news for Arab News”. It seems our prediction was accurate. Back in 2016, when asked if he planned to […]

  Everyone’s favorite go-to website when they want to pass time and/or fuel an unhealthy addiction to pop culture listicles and quizzes, is BuzzFeed. Recently, the website has found itself embroiled in controversy over its editorial standards. BuzzFeed’s only kind of advertising is native advertising and so far – though some may argue this – […]