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Search Results for : Editorial

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People
February 07, 2021
Claudius Boller: "We Know That Now More Than Ever, Listeners Expect Highly Advanced Personalization"
man
People
January 24, 2021
Why We Need to Regulate Social Media Now
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Industry
January 12, 2021
How Publishers Can Take Back Control of their Audience
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Industry
January 07, 2021
Netizency's Social Recap: December 2020 Trends
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People
December 23, 2020
Sami Joost: "Our Communications Strategy Builds Upon Three Key Priorities"
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Industry
December 20, 2020
Epica Awards 2020 Winners Announced
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Industry
December 16, 2020
Ketchum's Social Media & Influencer Marketing Trends 2021
People
October 11, 2020 Epica Awards 2020, Embracing Creativity During a Pandemic

Epica Awards’ Editorial Director Mark Tungate tells Communicate about setting up an award show in the era of Covid-19 and the ways to address these sensitive times when looking at advertising work. The Epica Awards always had quite a strong distance component in its setup, with many journalists voting remotely. How does this help you in […]

Industry
August 23, 2020 Automotive, From a Lifestyle Perspective

Regional online platform StriveME approaches the automotive industry in a different way, stepping outside of the usual technical details to grab the audience’s attention from a lifestyle perspective. Communicate spoke with Managing Director and Co-Founder Samah Safa, to better understand what difference this strategy makes. What is the thinking behind your editorial approach? In order […]

Industry
March 17, 2020 Snapchat Shares Hacks For Ramadan 2020

Social media has become a haven for users to share intimate moments with friends and family. Snapchat is no stranger to such moments and expects to see a lot of those kinds of moments during the holy month of Ramadan. Vishal Badlani, Creative Strategy Lead at Snap Inc. MENA shares a few hacks which will […]

Industry
February 17, 2020 Where Snap and Publishers Meet

A communications platform inspired by real-life interactions, Snap has been aggressively pushing its Discover feature towards media companies. Because its core objective remains to allow users to communicate easily and comfortably, unlike other social media platforms that focus more on popularity, Snap is offering a unique avenue to publishers aiming to reach the 218 million […]

Culture
October 07, 2019 Where Fans Rule Supreme

Ken Shapiro, chief revenue officer at online entertainment platform Fandom, explains why fans are passionate, creative and too valuable a resource to ignore. How did Fandom come about? Fandom started in 2006 as a company called Wikia, an offshoot of Wikipedia. Wikipedia is, essentially, one page of information on a particular topic with just text. Wikipedia’s founder, Jimmy Wales, saw […]

Culture
September 15, 2019 Why Creativity?

The September print edition of Communicate is out this week, giving an in-depth look at creativity. There are many reasons why we chose to focus on this topic. First, whether society defines creativity as a way of life, a scientific mechanism or even some sort of magic, it is a phenomenon that makes our lives more […]

People
September 05, 2019 The Power Of A Brand

Jamie Angus is the director of the BBC World Service Group, which is the service that provides news in English and the other 42 languages globally, on TV Radio and Online. He began his career working for Radio4 after graduating from Oxford University. After which he rose to become the lead of the service. In […]

Industry
August 02, 2019 Uber LayOffs Third Of Marketing Team WorldWide

The riding giant Uber has announced earlier this week a layoff of third of its’ global marketing team.  Some of the members of the marketing team in the Middle East and North Africa has been affected. Overall around 400 employees has been let go worldwide. According to a sheet that went viral, the employees within […]

Industry
July 21, 2019 Personalization, User data and Tech Are Key to Next-Gen Publishing: BBC

Notable for its news coverage, BBC.com  is also home for wide genres of content ranging from informative to entertaining topics such as lifestyle, science, culture, natural history and more.  The BBC team explains that real time and accumulated data plays significant roles in identifying the type of content audiences most likely want to engage with. […]

Industry
July 14, 2019 How to Stay Influential With Influencers

By Pamela Kaupinen We are seeing sharp shifts in the social storytelling landscape lately, from new shopping features to hidden likes, and it is now more important than ever for marketers and brands to understand how to work effectively with content creators. Understand your partners In our global study of 300-plus social-media storytellers, more than half […]

Industry
June 26, 2019 The Inevitability Of Augmented Journalism

By Caline Malek As the Gulf prepares to embrace the Fourth Industrial Revolution, artificial intelligence (AI) is expected to bring a number of benefits to many industries, including the media sector. Indeed, robo-journalism – the automated creation of news article by an algorithm – is rapidly gaining ground around the world. Many prestigious media outlets […]

Industry
June 04, 2019 Machines Can Write!

All around the world, machine-generated articles are finding their way from newsroom to readers.  The first newspaper to ever publish an article written by an AI was The Los Angeles Times in 2014; the story, reporting an earthquake, was written in only three minutes by an algorithm called Quakebot – which, as its name entails, […]

Industry
April 22, 2019 Google Won’t Save Journalism, and it’s Naïve to Think Otherwise

By Alex Malouf Is there any company more ubiquitous than Google? The company is everywhere, serving up billions of search engine results every day, powering our phones, helping us with our emails, providing even the directions for us to take. You know you’ve made it when your brand name becomes a verb. Google hasn’t been […]

Industry
May 25, 2015 Biting the dust

  Everyone’s favorite go-to website when they want to pass time and/or fuel an unhealthy addiction to pop culture listicles and quizzes, is BuzzFeed. Recently, the website has found itself embroiled in controversy over its editorial standards. BuzzFeed’s only kind of advertising is native advertising and so far – though some may argue this – […]

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