Search Results for : Dtcm

Iman Ghorayeb speaks about the changes that are here to stay in the B2B marketing and communications sector.

Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.

Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.

Ravi Rao, CEO, Mindshare MENA, on why today everything is media  On challenges Rao believes Mindshare MENA has two challenges: to build on the current offering of the network and bring in global products and processes to increase effectiveness. That said, there are several big accounts including Unilever, PepsiCo and Kellogg’s, which are part of […]

The Marketing Society, a global network of 3000 senior marketers headquartered in the UK, marks the first anniversary of its Middle East chapter this week. Created to inspire bolder marketing leadership among senior in-house marketers, The Marketing Society Middle East brings together some of the region’s most seasoned marketers to learn, develop and share best […]

Boutique firm House of Comms has launched its experiential division headed by Laura McCartney. McCartney, who has been in the region for seven years, joins from Edelman Dabo where she was responsible for projects such as the DTCM “Here Today, Dubai Tomorrow” Waterloo Station London Campaign, launch of JW Marriott Marquis in Dubai, The Abraaj […]

DTCM has appointed Starcom Middle East to handle the media mandate of Dubai Tourism for the GCC and regional media including social. Effective April 10, the appointment followed a competitive pitch process. Alex Saber, Chairman, Publicis Middle East says In a statement, “This is a very prestigious win for us. It is a testimony to […]