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Search Results for : Diversity

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Industry
February 08, 2021
The Marketing Society’s Global Conversations: New Year’s Revolutions
man
People
January 10, 2021
Communiquestion: Ready to Change by Design?
man
Industry
January 10, 2021
What Does the Future of Work Look like?
man
Industry
December 16, 2020
Ketchum's Social Media & Influencer Marketing Trends 2021
man
OMD Corner
OMD Corner
November 30, 2020
Collaboration, or the Importance of Casual Collisions
man
OMD Corner
OMD Corner
November 29, 2020
How Collaboration Feeds Off Curiosity and Nurtures Creativity
man
Choueiri Group Deep Dives
CG Updates
November 24, 2020
🎧 UAE Music Lovers Speak Out: Why Being Local Matters to Them
Industry
November 23, 2020 What Does the ICCO Report Say About the Future of PR?
The global pandemic had a major impact on the communications industry. Can it be salvaged and come out stronger?
man
People
November 19, 2020
OSN Originals Aims to Celebrate Diversity Through Its Content
man
People
November 15, 2020
Pivot & Be Helpful
People
October 13, 2020 Amol Ghate: “The Tenets of Branding Will Continue Irrespective of the World We’re in Today”

World’s leading evidence-based insights and consulting company Kantar and multinational holding company WPP, have released the BrandZ study, which highlights the most valuable brands in the MENA region. With a combined value of $50 billion, the ranking includes consumer-facing brands from across a range of categories, from food to energy, which reflect the changing lifestyles and […]

People
October 06, 2020 Khaled AlShehhi: “Our Ambition Is to Inspire People at Home and Abroad”

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

Culture
September 17, 2020 The Origins of Emojis

Emojis are more important than you think. They’re not just a bunch of pictorial responses you use when your friends share funny texts or videos. They’re a constantly evolving, complex, robust form of digital language that aims to give representation to every community on our planet. 30 years from now, history will look back at […]

Culture
September 10, 2020 Agora Images: #OneHumanity

Agora and ONUart invite participants to share photographs that celebrate the unity and diversity of the human race in honor of  Human Rights Day. Agora images are a free-to-use app social app. The app is for the global photography community, with more than 3.5 million users from across 193 countries. On a weekly basis the app’s users – […]

Industry
September 09, 2020 How Having a Purpose Changes the Way Brands Do Business

Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care about being purpose-driven, and how to do that the right way. How would you define a purpose-driven brand? At P&G, we believe in being a force for good and a force for growth. As a company, we want to […]

Industry
August 17, 2020 The Four Pillars of Sustainable Marketing

By Rohit Jaiswal, COO, Dabur International Ltd If you prefer a brand because it is ethically sourced, locally produced or it contains components made from recycled material, then you are a consumer that values sustainable solutions. Sustainable marketing enables a company to build relationships with consumers, by letting them know they are important to the […]

Industry
July 28, 2020 What Is The Future of Strategy?

WARC, the global marketing intelligence service, released its latest report that focuses on the impact that the COVID-19 pandemic has had on strategy, across headcounts, budgets, and the role of strategy during the crisis. The report is based on a global survey of strategists that was fielded during the months of May and June 2020. […]

Industry
July 23, 2020 Gaming Up Content

Gaming has become one of the most profitable entertainment spaces in recent years but brands in the region have yet to dig into it. Why? Haven’t you heard? Since last September, French couture powerhouse Louis Vuitton has been designing outfits for Riot Games’ free-to-play video game League of Legends’ virtual characters. What’s more, Louis Vuitton […]

Industry
June 15, 2020 Pandemic Perspectives: Patou Nuytemans

How Covid-19 is changing the business and the industry at large, according to Memac Ogilvy’s Chief Executive MENA, and Ogilvy’s Chief Digital Officer EMEA, and Executive Partner Worldwide.  How is COVID-19 reshaping the marketing and advertising industry in MENA? When it comes to any major social or cultural transition, it takes time for us to be able to fully […]

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Facebook Hub
Masterminds
May 28, 2020
Instagram AR for Good during Ramadan #Stopfoodwaste
Industry
March 09, 2020 Diversity, Doubt and Dialogue: The Road to Building Authentic Empowerment

By Nisha Patel, Head of Xaxis MENA talks about the need to keep the topic of gender diversity an ongoing conversation and not just during a special occasion.  The value of gender equality in businesses is proven, with inclusive companies reporting 19% higher innovation revenue than others. However, despite its benefits, this issue is too often only […]

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