Dentsu announces the dual appointments of Maya Tayara as Managing Director of iProspect MENA and Fiona Black as Managing Director of Carat MENA.
Dentsu announces the dual appointments of Maya Tayara as Managing Director of iProspect MENA and Fiona Black as Managing Director of Carat MENA. These strategic appointments follow the announcement of Ramzy Abouchacra as Media Practice President of dentsu MENA last year, and underscore dentsu’s commitment to delivering client-centric realignment to support the region’s continued drive for sustainable growth and competitiveness.
Maya Tayara, previously serving as Head of Client Engagement and Growth of dentsu MENA, has been pivotal in driving the agency’s mission to strengthen client partnerships and scale businesses to new heights. With over 15 years of experience, Maya has demonstrated exceptional leadership and strategic vision. Under Maya's guardianship, iProspect MENA is poised to continue its trajectory of excellence in fusing brand and performance to accelerate growth.
Fiona Black, who previously held the role of Integrated Client Growth Lead of Carat, has been instrumental in the agency’s remarkable growth over recent years, positioning Carat as a top five player in the market. With over two decades of experience working in the industry, with 10 in region, Black’s previous experience includes key leadership positions across holding group agencies both in the UAE and the United Kingdom. In her new role, she will continue to work towards outcomes that build modern brands, increase brand power and deliver societal impact.
Black and Tayara’s apointments also strengthens the groups dedication to DEI (Diversity, Equity and Inclusion).
