Sarah Harake, Associate Business Director - Talent Acquisition, Publicis Groupe, on AI.
Sarah Harake, Associate Business Director - Talent Acquisition, Publicis Groupe, defines AI as “a transformative force—a super-smart digital partner that makes things easier. It is a constantly evolving tool that boosts my creativity and helps me do more than I thought possible. It’s always improving, giving me fresh perspectives and new ways to see the world.” She even elaborates: “It’s not magic, but it feels like it. Having ideas and insights at a click is a total game-changer.
For her, using AI is a no-brianer. “It’s simply there for everything, From brainstorming ideas and planning to guiding my commute as well as securing my home with smart tech. It’s helping me get more done so I focus on what really matters.” Professionally, for Harake, “AI is reshaping the landscape of Talent Acquisition, transforming the way we engage with talent and streamlining the recruitment process. It goes beyond the basics by analyzing patterns and deep-diving into data.” This, however, does not negate the human element, according to her. She goes on saying, “It’s about blending tech with the human touch to bring out the best in both worlds.” In hiring, talent skilled in AI tools is in high demand-a critical skill as businesses evolve toward smarter, more impactful approaches. Harake is not worried about machines replacing humans.
“I see AI as an enabler rather than a replacer, complementing human expertise. While it excels at tasks like profile screening, pattern recognition, and automating repetitive functions such as scheduling or drafting JDs and feedback,” she explains, “it lacks the intuition and emotional intelligence required to assess a candidate’s potential, personality, and cultural fit.” After all, according to Harake, “Talent Acquisition will always rely on empathy and relationship-building— skills that remain uniquely human, at least for now. AI’s real value lies in freeing up time for these strategic and relational aspects, allowing us to focus on building deeper connections and making better informed decisions.” There is no question about it, though, “AI allows us to focus on what matters most, such as strategy and creativity, where human insight remains essential. In hiring, talent skilled in AI tools is in high demand—a critical skill as businesses evolve toward smarter, more impactful approaches. Whether in analytics, personalized strategies, or creative ideas, those who can make the most of AI are seen as valuable assets, while those who fail to embrace it risk falling behind.”
When it comes to the future, Harake says: “Looking ahead, I see AI becoming seamlessly integrated into Talent Acquisition, as a tool and a strategic partner. It will elevate how we attract, assess, and engage with talent, empowering relationship building, promoting diversity, and aligning talent with long-term goals. AI will also play a big role in predicting staffing needs, planning capacity, and reducing bias to create a more inclusive workforce.”
