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Search Results for : Digital Mena

Reprise Digital MENA Receives Google Marketing Platform Certification and Reseller Status
Industry
July 05, 2022
Reprise Digital MENA Receives Google Marketing Platform Certification and Reseller Status
Bold Management Appoints Ahmad Daabas as Regional Director for MENA
People
May 17, 2022
Bold Management Appoints Ahmad Daabas as Regional Director for MENA
IAB GCC launches after 9 years of deliberation Industry
November 19, 2018 IAB GCC launches after 9 years of deliberation

What is IAB? The Interactive Advertising Bureau (IAB) is an independent body aimed at benefiting the digital ecosystem through education, research, standards, guidelines and best practices. Founded in 1996, it is headquartered in the US and has 43 licensed IABs around the world. Why did it take nine years for IAB to get its GCC […]
23% spend more than 25% of their budget on mobile. Why are the rest not spending? Industry
April 29, 2018 23% spend more than 25% of their budget on mobile. Why are the rest not spending?

Mobile budgets have increased since 2016, with 23% spending more than a quarter of their budget on mobile Over the longer term, those spending more than 25% of their budget on mobile will almost double by 2022 93% still use Facebook while only 41% use Snapchat for mobile marketing The Mobile Marketing Association (MMA), recently […]
Make the call Industry
March 06, 2016 Make the call

The year of mobile. Cross-device targeting. Geofencing. Personalized marketing. Identity-based targeting. The small screen revolution. These are just some of the phrases that do the rounds when people talk about mobile – if not digital – advertising. However, there seems to be a certain bubble surrounding mobile advertising in the MENA region, where smartphone penetration […]