Search Results for : Digital Mena

What is IAB? The Interactive Advertising Bureau (IAB) is an independent body aimed at benefiting the digital ecosystem through education, research, standards, guidelines and best practices. Founded in 1996, it is headquartered in the US and has 43 licensed IABs around the world. Why did it take nine years for IAB to get its GCC […]

Mobile budgets have increased since 2016, with 23% spending more than a quarter of their budget on mobile Over the longer term, those spending more than 25% of their budget on mobile will almost double by 2022 93% still use Facebook while only 41% use Snapchat for mobile marketing The Mobile Marketing Association (MMA), recently […]

The year of mobile. Cross-device targeting. Geofencing. Personalized marketing. Identity-based targeting. The small screen revolution. These are just some of the phrases that do the rounds when people talk about mobile – if not digital – advertising. However, there seems to be a certain bubble surrounding mobile advertising in the MENA region, where smartphone penetration […]

  Following the launch of its revamped homepage preview in the UAE in early September, MSN recently held an official launch of the “new MSN” on October 22. The new MSN is built on a combination of mobile, cloud-first offering, over a 1,000 premium content partnerships globally – and a dozen locally – with the likes […]

  Universal Media (UM) MENA, MCN‘s media and integrated agency, is looking at a structural redesign of its digital operations. Justin Mlynarski has been appointed as the regional digital director for MENA. His aim is to focus on digital across the MENA region — as opposed to just the GCC. Justin Mlynarski, regional digital director at […]

  Regional digital incubator and accelerator Afkar.me has received over 150 applications for its second round intake in Dubai. Applications were received from 29 countries from as far afield as Brazil, China and Sudan. Egyptian entrepreneurs submitted the highest number of ideas, followed by those from the UAE and Bahrain. Afkar.me, which is currently incubating […]