Search Results for : Data Privacy

Communicate sat down for an exclusive interview with Siddharth Puri, CEO of Tyroo, to talk aboutVidtech.ai, the new AI-based tech solution that converts data into video content. How did the idea for Vidtech.ai come about? Back in 2016, we were creating this e-commerce company with a 24-hour video experience. And we thought that if we wanted to […]

By Bianca Best The future is being incubated at our schools, but in the wrong way. Just ask education guru Ken Robinson, who delivered the stimulating Ted Talk about how schools are killing creativity. He spoke about an antiquated ethos that enforces learning by rote, an approach that yields little value later ‘out in the […]

By Hussam El-Hage, digital marketing manager, Arabian Automobiles Buried treasure; the epitome of every pirate story. The infamous “X marks the spot” leads us to the hidden troves of gold and jewels; treasure chests filled to the brim with coins. Blackbeard’s hidden gold has modern age treasure hunters scouring the oceans casting their “prospecting nets” […]

Facebook and Apple are in another fight over privacy and data after reports surfaced last week that Facebook built a consumer research app that opened a backdoor to iPhones. The phonemaker, which disabled the app, has accused the social network of violating its app rules. Apple and Facebook have had a contentious relationship since Apple […]

Two weeks back, Facebook said it had discovered a data breach affecting 50 million users and had informed local law enforcement. Here’s a recap: There was a loophole in Facebook’s code for a feature called “View As” that lets people see what their account looks like to someone else. This allowed the hackers to steal […]

(Image: Jack Dorsey and Sheryl Sandberg testify before the Senate Intelligence Committee. Credit: Bloomberg) Facebook chief operating officer Sheryl Sandberg and Twitter CEO Jack Dorsey received praise from lawmakers for just showing up to hearings in the Senate on Wednesday, while Google’s refusal to send someone sufficiently senior to please the Senate Intelligence Committee was represented […]

For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the US. That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for. But most of the two billion […]

The rise of the Internet and smartphones – and their prevalence especially among the younger generation – has led to a multitude of consequences ranging from data privacy, election tampering to mental health disorders. The push to address the first two issues began much before the third but this year the momentum seems to be […]

Advertisers are worried that Facebook is about to become a data desert as it deliberately dries up a once easy source of rich data on its users. On August 15, Facebook will shut down a program called “partner categories,” which gave its advertisers a way to tap directly into the largest consumer data brokers within […]

By Michelle Engle, senior vice-president, product, Valassis Digital The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method to […]

There has been a huge hue and cry about GDPR as companies scramble to get their data and privacy laws in order. You would’ve known from the 10,000 emails you have received to opt-in to continue receiving newsletters and such. [Tweet “The EU’s GDPR went into effect on May 25 and on the same day […]

By Alex Malouf, IABC Chair for Europe, Middle East and North Africa I was glued to my screen twice in the last month. The first video was of Facebook’s CEO Mark Zuckerberg apologizing for the Cambridge Analytica scandal, which is continuing to engulf the social media giant. The second also made for compelling viewing. A […]

Companies offering help in meeting the European Union’s upcoming General Data Protection Regulation (GDPR) are bidding up the price on search ads for “GDPR” ahead of its launch on May 25. GDPR requirements are complex, and each country is likely to have different rules because the EU has left some 70 clauses open to interpretation. […]

On April 4, Facebook updates or rather clarified its data use policy On April 10, it launched the Data Abuse Bounty program rewarding users with $500 minimum for reporting data abuse On April 17, Facebook announced compliances with EU’s GDPR to start with, which will be rolled out to everyone   It all started with […]

Following the Cambridge Analytica controversy and Mark Zuckerberg’s consequent Congress testimony, Facebook is putting – or at least trying to put – measures in place to reduce data abuse through its platform. On March 21, Facebook announced the following developments as part of its crackdown on platform abuse: Investigate all apps that had access to […]

Mark Zuckerberg faced House lawmakers for the second day in a testimony that lasted, touching on everything from how President Trump’s supporters are treated on Facebook to the way the company gathers data on people who don’t even use its service. Zuckerberg was on Capitol Hill for the second consecutive day to answer questions from […]

Image credit: Al Drago/Bloomberg Mark Zuckerberg sat with a joint Senate committee of more than 40 senators in the first of two congressional hearings planned this week. He was called to answer questions about data analytics company Cambridge Analytica making off with data on up to 87 million Facebook users. Cambridge Analytica is being investigated in the US and […]

Though marketers such as Mozilla and Pep Boys have said they’re pulling spending on Facebook ads at least for now, advertisers across the board are more likely to keep buying there. They’re giving the social network the benefit of the doubt, calculating that its problems won’t taint them or both. “We at Clorox stand by […]

  Internet users all over the world are concerned about how organizations are using their personal data.  In fact, it’s not uncommon to see a news story about how personal data is being used against rather than for consumers. While Internet users in the MENA region are much more likely to agree with the statement […]