Funds will be used to launch a global, privacy-by-design audience marketplace for brands and agencies.
Evorra, led by an experienced team of ad and data tech professionals, has accepted pre-seed investment from strategic industry investors including Area Tech Holdings, a syndicate of leading ad and data tech investors across the Middle East, and ad tech industry specialist FirstPartyCapital. It will use the funds to finalize its innovative B2B SaaS audience marketplace that enables deterministic data at scale in a privacy-by-design environment for agencies and brands.
Evorra's vision is to empower anyone in brands to build, activate, and monetize the most valuable audiences in the world, simply, transparently, safely, and with full control.
Evorra is committed to offering a solution in this rapidly growing segment that enables participating brands to build their own data partner network through a no-data-movement philosophy on the latest cloud architecture and data mesh approaches.
The ad industry knows that the technology they have built over the years will soon not be fit for purpose. Evorra is not only helping to fill this huge gap with privacy-by-design data, but has a much bolder vision to make a truly user-focused product, which solves the pain points of marketing teams. Firstly, Evorra audiences data sources are fully transparent. Marketers no longer have to buy opaque, pre-packaged audiences with uncertain data sources, quality, or consent. Secondly, Evorra makes it beautifully simple for non-expert users to build sophisticated audiences without the bottleneck of having to go through the data scientists or specialized data analysts. This alone unlocks tremendous value in a business.
Alexandre Hawari, Dubai-based partner at Area Tech Holdings, has invested in many successful data advertising ventures and will join the board, saying in a statment: “Evorra brings a unique approach to an industry that urgently needs easy-to-use solutions to build and activate first-party data audiences at scale. As brands face the real consequences of the death of the third-party cookie, Evorra offers a sound approach where brands can be responsible custodians of their customer’s marketing data and easily license transparent first-party data across multiple sources at scale.”
Rich Ashton, Managing Partner at FirstPartyCapital, said: “We were immediately impressed by the beautifully simple Evorra self-serve technology, which we see as revolutionary thinking with respect to other complex data infrastructure provider approaches we saw in the market. This is clearly an experienced team of professionals who deeply understand the day-to-day needs of marketing teams and agencies when it comes to building audiences. Evorra is built for marketers. It is not going to be stuck in data scientist teams.”
Aaron Ritoper, founder and CEO of Evorra, said: “We are fortunate to have the support of industry-focused investors who truly understand how Evorra solves real advertiser challenges. The global interest in Evorra is growing every day because we have built a platform that offers brands full control, integrates diverse technology standards, and is incredibly simple for people to use. Evorra was developed with regular input from a community of brands who believe in the power of a post-cookie, decentralized data service, and are motivated by the opportunity to solve complex ad tech problems with uncompromising simplicity.”
