Search Results for : Criteo

Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, talks about how the tech giants are entering the world of e-commerce and the changes in sentiment towards digitization.  10 weeks. 70 days. 1,680 hours. Far too many Netflix binges to mention. Meaningless stats at any other time, but in the context of the coronavirus, […]

MEmob’s Ihab El Yaman explains how the online ad industry, and his company in particular, is preparing for Google’s phasing out of third-party cookies. When, last January, Google issued a virtual death warrant for third-party cookies, with a plan to purge them from advertising by 2022 and have the industry use its Privacy Sandbox instead, […]

In a study published, recently, by the London based Global Disinformation Index (GDI), an estimated $235 million is spent annually on websites that are designed to mislead the public and spread disinformation. The advertisers do not necessarily know the business practice of the websites. The study analyzed programmatic advertising on 20,000 misinforming domains around the web. […]

By Michele Iozzo Just a few years ago, you could clearly distinguish between banners for brand awareness and banners for sales conversion. With different key performance indicators (KPIs), performance marketing and brand departments co-existed with minimal interaction. Today, marketers need to ensure consistency across all channels, and performance ads often don’t meet those standards.  It’s […]

By Michele Iozzo, Managing Director MEA, Criteo As 2019 gets underway, marketers in the Middle East have been busy planning for the year ahead and getting ready to address the challenges and opportunities that it will bring. 2018 has seen many dramatic changes in the data marketplace worldwide, which have fostered innovation and strengthened the […]

Hotels in the UAE are targeting residents of the country with special discounts and offers. While most tourist spots – and sometimes hotels – have special rates for UAE or GCC residents, there has been an increase in hoteliers offering such packages during Ramadan. One such brand is Jumeirah Group. “This Ramadan as a UAE […]

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

Performance marketing technology company, Criteo, has announced a worldwide partnership with Integral Ad Science, one of the leaders in quantifying digital media quality. The deal enables Criteo to continue to ensure top inventory quality and guarantees that strict brand safety requirements are met therefore helping marketers to protect their brand and maximize ROI. By teaming […]

In a world where Kim Kardashian rules social media and Donald Trump runs for the US elections, it might seem rather easy for things to be misunderstood. However, people aren’t always the cause. Sometimes it’s just the context. For instance, the quote, “Rather thicker than one usually sees…quite rigid…ten-and-a-quarter inches,” didn’t sound wrong at all […]

Blast off Upon the launch of Criteo’s new Dubai office, coming this summer, the company’s presence was felt at the recent ArabNet, where Communicate got to chat with Gregory Gazagne, executive vice president of EMEA with Criteo. The performance marketing technology company has had a remote presence in Dubai since 2012, but with a local […]

Criteo, the performance marketing technology company, released its Q1 2015 State of Mobile Commerce Report, highlighting that mobile devices are now responsible for more than one third of e-commerce globally. Smartphones are becoming the dominant mobile device replacing tablets. As a result, advertisers’ future success now depends on their ability to offer a compelling mobile […]

  Self-described “personalized retargeting company” Criteo, which is reported to be bought out soon by Publicis Groupe, recently released the Mobile Flash Report, compiling figures on mobile behavior and usage and the opportunities that lay in them for advertisers and retailers. We’ve recapped the key findings: Retail, classified ads and travel rank first in mobile […]

  Global digital performance advertising company Criteo  has announced that its in-app measurement solution, AD-X Tracking, is working with Twitter as part of the Mobile App Promotion program. The partnership will see Criteo developing a custom measurement solution for tracking mobile app install campaigns. “Initial results during the beta period have been very strong for mobile performance […]

  Criteo (NASDAQ: CRTO), a global technology company that specializes in digital performance advertising, yesterday announced the roll-out of significant technical enhancements to its proprietary prediction and recommendation engine, The Criteo Engine, after more than three years in the making. The new technology enables Criteo to decide whether to buy each ad impression based on the likelihood […]