Self-described “personalized retargeting company” Criteo, which is reported to be bought out soon by Publicis Groupe, recently released the Mobile Flash Report, compiling figures on mobile behavior and usage and the opportunities that lay in them for advertisers and retailers. We’ve recapped the key findings:
Methodology: Criteo ads reach 924 million unique Internet users, according to comScore figures in March 2014. Criteo collects purchase data from the sites with which it partners in order to provide personalized display advertising. For each purchase that occurs on one of its partners’ sites, the platform records the items bought and their prices, and link this information to an anonymous unique identifier stored in a cookie. The findings in this report come from analysis of consumer data on Internet browsing and shopping behavior in Q1 2014
In this report: “Mobile” refers to both mobile phones and tablets. “Sales” refer to the online purchases of goods/services from users after they clicked on a Criteo delivered ad. The purchase must happen within 30 days after clicking to qualify as a sale. “Android” includes both Android tablets and smartphones. “PCs” include both desktops and laptops.
Sources for images: Mobile Flash Report, Criteo
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]