Search Results for : Consumers

By Tariq Al Sharabi, MD at Cicero and Bernay Public Relations. Technological disruptions and digital progressions have impacted the world in ways that are complex and multifaceted. Consequently, all industries are facing a constant evolution. The communication and public relations (PR) sector is no different, with the field being in constant flux, always adapting, witnessing […]

By Erhan Ecevit Today everyone who works in consumer insight business knows it’s getting difficult to get to the key insight that will differentiate brands in the marketplace. In traditional market research, we tend to ask consumers what they do, when, where, why? We ask them but then are they saying the truth? or maybe […]

By Ahmed Hafez Younis “There’s no recipe for creativity.” If you walk around Facebook’s offices chances are you’re going to come across this poster. It truly reflects what we at Creative Shop believe. We also believe that to connect with today’s consumers in this mobile world, we must build for where they are and not where […]

The Kingdom of Saudi Arabia has been referred to as the land of many things: traditions, dichotomies, misconceptions. Regionally, advertisers are constantly grappling with the challenge of reaching this particular group of consumers. As the largest and most youthful population in the GCC by far, the need to tap into its potential is growing and […]

The role of women in Saudi Arabian society is undergoing a subtle but steady change. More women are working – not just in the private and public sectors – but also running their own businesses. In 2012, two Saudi women, judo-player Wojdan Shaherkani, and 800-meter runner, Sarah Attar, participated in the Olympics for the first […]

The new digital trends 2015 research conducted in UAE from Microsoft has revealed that the modern consumer is putting pressure on brands to use personal information collected online to tailor services and help them get more done. The research – taken from Microsoft Advertising’s bi-annual Digital Trends report – found that 74.2 percent in the […]

Google recently launched the new version of the Consumer Barometer (www.consumerbarometer.com), a free tool compare how people are utilizing the internet globally. Users can research digital mobile, video and online shopping habits across 46 countries. Coming into it’s fourth year on the market, the Google tool has been updated in size, scale and depth of questions covered. […]