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Search Results for : Consumers

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People
March 04, 2021
Charting a Course Towards a More Privacy-First Web
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Industry
March 04, 2021
The Rise of Customer-Centric Brands
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People
March 03, 2021
Adapting Mobile Marketing For A Privacy First Future
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Industry
March 02, 2021
Anghami's New Report Helps Paint a Picture On What Ramadan 2021 Will Look Like
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Industry
March 01, 2021
The State of Content Commerce
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Industry
February 28, 2021
The Online Epidemic
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Industry
February 28, 2021
What Kinds of Conversations Are Happening on Twitter?
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Industry
February 25, 2021
The Changes In Media Consumption Around The World
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People
February 24, 2021
George Maktabi : "The Level of Gaming In The Kingdom Is So Evolved"
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Industry
February 23, 2021
The Value of Chatbots In Delivering a Great Customer Experience
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Industry
February 22, 2021
The Emerging Trends Shaping the Future of Brands in Saudi Arabia
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Industry
February 22, 2021
The State of Influencer Marketing In 2021
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Industry
February 21, 2021
Broadcast TV Spend Fell $34bn Worldwide In 2020 According to New Data by WARC
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Industry
February 21, 2021
Youtube Shorts Will Be Launching Next Month
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Industry
February 18, 2021
Pay Attention to These Trends In 2021
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Industry
February 17, 2021
The Agents That Will Influence Online Commerce In 2021 and Beyond
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People
February 15, 2021
What We Learned From The Latest State of Podcast Industry Report
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Facebook Hub
Masterminds
February 11, 2021
How Memac Ogilvy and Lexus Built a Seamless Online Car-Buying Experience with Facebook
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Industry
February 10, 2021
The Changes Happening In B2B Marketing
man
Industry
February 09, 2021
IPG Mediabrands’ Latest Media Responsibility Index Proves Top Platforms Have Responded Favorably to Network's Media Responsibility Push
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Facebook Hub
Masterminds
November 12, 2019
Max Fashion Driving In-Store Sales with Facebook
Industry
November 06, 2019 From Public to Personal: the Changing Face of PR

By Tariq Al Sharabi, MD at Cicero and Bernay Public Relations. Technological disruptions and digital progressions have impacted the world in ways that are complex and multifaceted. Consequently, all industries are facing a constant evolution. The communication and public relations (PR) sector is no different, with the field being in constant flux, always adapting, witnessing […]

Industry
October 09, 2019 Decoding Subconscious Metaphors

By Erhan Ecevit Today everyone who works in consumer insight business knows it’s getting difficult to get to the key insight that will differentiate brands in the marketplace. In traditional market research, we tend to ask consumers what they do, when, where, why? We ask them but then are they saying the truth? or maybe […]

Industry
May 15, 2019 Short-Form Video: Punch, Space and Courage

By Ahmed Hafez Younis “There’s no recipe for creativity.” If you walk around Facebook’s offices chances are you’re going to come across this poster. It truly reflects what we at Creative Shop believe. We also believe that to connect with today’s consumers in this mobile world, we must build for where they are and not where […]

Industry
July 28, 2015 Freedom call

The Kingdom of Saudi Arabia has been referred to as the land of many things: traditions, dichotomies, misconceptions. Regionally, advertisers are constantly grappling with the challenge of reaching this particular group of consumers. As the largest and most youthful population in the GCC by far, the need to tap into its potential is growing and […]

Industry
May 04, 2015 Independence Day

The role of women in Saudi Arabian society is undergoing a subtle but steady change. More women are working – not just in the private and public sectors – but also running their own businesses. In 2012, two Saudi women, judo-player Wojdan Shaherkani, and 800-meter runner, Sarah Attar, participated in the Olympics for the first […]

Industry
March 29, 2015 Microsoft research reveals global digital trends

The new digital trends 2015 research conducted in UAE from Microsoft has revealed that the modern consumer is putting pressure on brands to use personal information collected online to tailor services and help them get more done. The research – taken from Microsoft Advertising’s bi-annual Digital Trends report – found that 74.2 percent in the […]

Industry
March 04, 2015 Consumer Barometer gets a refresh

Google recently launched the new version of the Consumer Barometer (www.consumerbarometer.com), a free tool compare how people are utilizing the internet globally. Users can research digital mobile, video and online shopping habits across 46 countries. Coming into it’s fourth year on the market, the Google tool has been updated in size, scale and depth of questions covered. […]

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