Google recently launched the new version of the Consumer Barometer (www.consumerbarometer.com), a free tool compare how people are utilizing the internet globally. Users can research digital mobile, video and online shopping habits across 46 countries. Coming into it’s fourth year on the market, the Google tool has been updated in size, scale and depth of questions covered.
Below are some regional data insights that offer an example of how the Consumer Barometer can be used:
UAE Data Insights
KSA Data Insights
Anyone can use the Consumer Barometer tool to access customized data and market-specific information. Users can use the tool to answer questions like: how often people go online, how many connected devices they may have, how people research and purchase online, the influence of online video on their shopping habits or the differences between generations and their online behavior.
The tool consists of three main consumer behavior functions:
There are some curated ‘ready made’ insights available on the homepage of the tool, and the graph builder tool allows users to build custom insights, create their own charts and easily download, share or embed presentations.
Industries currently accessible within the Barometer include: clothing and footwear, home appliances, flights, hotels, cosmetics and groceries. Up to ten new sectors will be added as Google extends the tool’s insights. Consumer Barometer will also be available in in new languages, including Arabic.
Alfonso de Gaetano, Agency and Branding lead at Google in MENA says in a press statement, “Our latest Consumer Barometer gives advertisers great insights about users behavior and preferred platforms that are being used online. From the figures we are seeing in the UAE and KSA, it’s very clear that digital has to be at the core of their communication strategies.”
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