Search Results for : Connect

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People
December 02, 2020
How Google's Rebranding of G-Suite to Workplace Signals the Drive Towards Further Collaboration
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Industry
December 01, 2020
Hootsuite Lists the Social Media Trends for 2021
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Industry
November 30, 2020
Connecting the Dots – The Trends to Watchout for in 2021
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Choueiri Group Deep Dives
Covid-19 Updates
November 24, 2020
🎧 UAE Music Lovers Speak Out: Why Being Local Matters to Them
Industry
November 23, 2020 What Does the ICCO Report Say About the Future of PR?
The global pandemic had a major impact on the communications industry. Can it be salvaged and come out stronger?
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Industry
November 22, 2020
Filling Gaps in the Influencer Marketing Industry
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Industry
November 16, 2020
Three Factors that Transformed Consumer Behavior in 2020
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People
November 15, 2020
Pivot & Be Helpful
Industry
November 12, 2020 Six Trends That Will Shape Social Media in 2021
We Are Social unveils the latest edition of its annual trends report, Think Forward 2021.
Industry
November 08, 2020 Brand Ripplr Changing the Game in the Influencer Marketing Space
Brand Ripplr, a state-of-the-art influencer marketing platform based in the UAE making a big splash in the influencer marketing sector, has just secured $1million Series A investment from the Dubai Angel Investors and other individual investors.
People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]
People
November 05, 2020 How Gaming Is Powering On in MENA as a Strong Marketing Channel

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]
People
November 04, 2020 A Conversation with Netizency’s Fadi Khater on Winning TikTok

Neticenzy, a Dubai-based digital marketing agency with a focus on social media, recently won TikTok’s B2B account. Communicate had a relaxed chat with Fadi Khater, Founder & Managing Partner, to discuss this big win and more. Much more. Your PR announcing Netizency’s TikTok win does not read like the typical PR. It was kind of […]
People
October 25, 2020 Adapting to the New Normal: Video Content Strategy after Covid-19
Justina Rude, Co-Founder of video production company Evamotion, provides tips on how brands can scale up their marketing efforts to create compelling, inspiring, and actionable videos.
People
October 25, 2020 David Fregonas : “We are Facing a New Reality, and its Characteristics Include Change, Volatility, and Uncertainty”

Communicate sits with David Fregonas, Accenture Interactive lead, Middle East to learn more about the company’s latest brand move and their recent shift in operations to the cloud. What is the strategy behind this new initiative? We’re following the same advice we give our clients in this time of relentless change: act with great agility and […]
Industry
October 21, 2020 Talkwalker Report Highlights the Trends that Will Dominate 2021

Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]
Industry
October 20, 2020 The Evolving State of UGC

In a newly released report, US-based content generation and analytics platform, Cohley and media publication, Digiday explores the changing state of user-generated content (UGC). The sweeping changes driven by a global pandemic and the resultant quarantine have scattered creative marketing teams, but they have also opened brands’ and agencies’ eyes to the promise of UGC […]
Industry
October 19, 2020 How OTT Header Bidding Solves the Problems in the OTT Programmatic Ecosystem?

Programmatic advertising solutions provider, Pubmatic has published a new white paper that explores e the evolving programmatic OTT landscape and explain the essentials of OTT header bidding in six areas. Consumer video viewing habits are becoming increasingly fragmented. Alongside an influx of new streaming options, time spent with digital video on desktop, mobile and connected […]
People
October 19, 2020 The Travel Industry in the New, Never Normal
Darien Harris, Founding Partner at JansenHarris, on the future of the travel & hospitality industry in a post-Covid world.
Industry
October 18, 2020 “The Wellness Gap” Report by Ogilvy Highlights Brands’ Shortcomings

Award-winning integrated creative network Ogilvy has released a new study titled “The Wellness Gap.” The study quantifies the gap between consumers’ wellness expectations of brands and how they judge delivery against those expectations in seven key sectors: food, snacks, skincare, airlines, hotels, cars, and banking. The study surveyed 7,000 consumers from 14 countries across four continents […]
Industry
June 08, 2020 Connecting the Dots

Digital advertising solutions provider Connect Ads is involved in both media representation and programmatic trading. Equipped with this broad perspective, George Skaff, Sales Director (Right), and Mohamad Jadayel, VP of Technical Operations (Left), explain how the region’s programmatic market is evolving.   What is the size of the programmatic market globally and in the region? […]