Search Results for : Buzzeff

MENA-based online advertising company, Buzzeff, has been acquired by Teads, a Global media platform, to bolster online advertising services for regional advertisers while expanding their reach to international audiences. This is one of the first such acquisitions to take place in the advertising technology industry in recent years, specifically in the UAE, signifying the importance […]

By Jerome Mouthon, founder and chairman of Buzzeff MEA The Internet is home to nearly 1.8 billion websites and an unthinkable volume of content. However, content that is popular – and creates high engagement – is sometimes controversial or has a potentially incendiary message associated to it. It could be a news article about terrorism, content […]

Following the launch of Buzzeff.tv’s automated streamlined version of video ad buying in the MEA region, we caught up with Herman D’Souza, regional business head – MEA at the agency. Tell us about the programmatic offering Programmatic business automates and streamlines the buying process from Buzzeff’s premium inventory. This enhances targeting capabilities by processing our […]

Buzzeff.tv, an online video publisher agency, has introduced an automated streamlined version of video ad buying in the MEA region. This will allow  agencies and clients to access to enhance their targeting capabilities by processing audience data with minimal human input. The outstream format appears as a page break within editorial content. The content parts […]

BUZZEFF launches its first online video advertising campaign reaching the market of Nigeria for its strategic customer Kaymu.com, to promote online shopping community services to Nigerians internet users. Buzzeff’s continental expansion started in 2012 from North Africa to the Middle East and now in 2015, it moves to sub-Saharan regions. Buzzeff recently released Kaymu (Africa InternetGroup) video advertising. […]

Buzzeff today announced the launch of its exclusive mobile video advertising formats in the Middle East and Africa market. The two mobile solutions released are inRead Mobile and inFlow Mobile, both of which come with a high level of audience targeting options including targeting by geographic area mobility, device platform, such as Android, iOS or Windows, […]

  Compiling figures from IPG Mediabrands and the MAGNA Global Advertising Forecasts 2013 report, regional social video advertising platform Buzzeff recently stated that global investments into social video advertising have witnessed a growth of 37 percent in 2013, amounting to $8.26 billion. In the MENA region, it claims that social video advertising saw a 300 percent growth in 2013, when compared with the previous […]