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Search Results for : Bitcoin

Industry
July 02, 2019 Why Facebook’s New Libra Coin is Good — and Really Bad — for the World

By Anne Connelly We’re at the edge of one of the greatest societal shifts since the separation of church and state. Ten years ago, with the creation of bitcoin, people were given the ability to digitally transact value without the need for a government to manage the system. Bitcoin marked the beginning of the separation […]

Industry
November 28, 2018 Agency of the future: survival of the fittest

Image Credit: Illustration by Josh McKenna Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It was, of course, in 1859 that Charles Dickens wrote A Tale of Two Cities, which kicks off with one of the all-time great first sentences: “It was the best of the times, it was […]

Industry
August 21, 2018 Is blockchain the solution to ad tech’s transparency dilemma?

By Puja Pannum, managing director at Blis MENA We can learn a great deal from the flurry of recent data scandals striking companies of all industries across the globe. And yet, the unavoidable crux of the issue is still at hand – data and advertising both massively lack transparency. Whilst an influx in data protection […]

Industry
July 24, 2018 This new technology might just make advertising more expensive

There’s no shortage of skeptics and believers when it comes to blockchain technology, but the biggest question as it applies to digital advertising is pretty basic: What actually makes sense? The Interactive Advertising Bureau’s Tech Lab last week revealed details of a Blockchain Working Group pilot program that is designed to answer that question. The […]

Industry
July 02, 2017 Will cryptocurrencies open new avenues for brands?

By Danish Ejaz, Brand Evangelist at penumbra In not so recent past, I was introduced to a social network which incentivizes its user for engagement by giving them a bit of the bitcoin. I was really fascinated with the idea and really wanted to implement the solution back in my homeland but sadly due to some genuine […]

Industry
March 18, 2015 Playing it by year

As international and local media digressed into the infrastructural and economic implications of Dubai’s Expo 2020 bid win in November 2013 – which, according to an infographic released by Starcom MediaVest Group (SMG) MENA in early 2014, generated some 161,525 tweets, of which 118,083 were congratulatory and 82 percent were on announcement day – the […]

Industry
September 10, 2014 Playing with fire

  Three hours into a lengthy debate with Tarik Kaddoumi, a self-proclaimed liberal and cofounder of Umbrellab – a payment gateway that enables businesses to accept Bitcoins – Communicate felt that it had stepped into an all-too familiar movie storyboard: a too-good-to-be-true revolutionary seed of an idea against the status quo that turns real, is fought against tooth and nail by those in […]

Industry
August 18, 2014 Bitcoin shakes up remittances as poorer people offered digital deals

  Social entrepreneurs in developing countries are using mobile phones and the controversial digital currency bitcoin to increase the speed, and slash the price, of international money transfers, raising the prospect of a revolution in the $600 billion annual global remittance market. Soaring rates of mobile phone use in developing countries are helping the entrepreneurs compete with […]

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