Search Results for : Audio Advertising

French online music streaming service Deezer, launched in 2007, has carved itself a major place in the industry, globally and in the Middle East. Mazen Abdallah, Director of Ad Sales MENAT at Deezer, explains what Deezer can bring to the region’s advertisers. What is the current shape of the audio marketing industry in MENA? Digital […]

WARC, the international marketing intelligence service, forecasts podcasts to account for 4.5 per cent($1.6bn) of global audio advertising spend by 2022, which his the double the expected investment of this year. The company said in a statement  that this forecast is almost double the $885m in expected investment this year. This expectation comes at the […]

Audio ads generated $1.6 billion in the US in 2017 – a 39 percent jump from the year before – according to the Interactive Advertising Bureau (IAB) US podcast ad revenue rose a whopping 87 percent in 2017 (to $314 million from $169 million in 2016), according to a recent study by IAB and PwC […]

30% of audiences are estimated to block ads in 2018, in the US alone. 40% dislike Facebook ads 70% dislike mobile ads These numbers are clear evidence that audiences dislike common forms of advertising including text and video. Even with a more tailored and targeted approach, thanks to data, consumers don’t like the methods of […]

There’s always a new medium, a new channel, to look out for in the world of advertising. The pervasiveness of the Internet and smartphones has created ample opportunities for audiences to consume content more frequently than they ever did. Publishers, on their part, have stepped up the game to provide more content in more formats […]

Music streaming company Anghami has announced that it has recorded three-fold growth in audio ad revenue last year as part of its music marketing services with the support of its advertising partner DMS. Anghami is the first platform to bring music marketing into the region through audio ads and sponsored playlists. The rise of streaming […]

In the new age of podcasts and audio streaming, one wonders whether radio still garners any listeners? The answer is yes. According to a new survey conducted by data measurement firm Nielsen, the radio industry is still thriving in the UAE. The new study conducted by Nielsen’s UAE Radio Audience Measurement (RAM)- a service designed […]