Search Results for : Audience Insights

Global AI-powered social media marketing company, Socialbakers has released a new guide that helps marketers make actionable decisions based on the numerous data points surrounding their audience. 2020 and the global pandemic have upended the digital marketing landscape and consumer behavior. Marketers are in dire need of updated behavioral changes, in order to create a […]

While marketeers understand their target market holds the key to business success, they sometimes miss the mark when it comes to engaging them. If a brand fails to add value through personalized touchpoints, then, in the words of Arianna Grande, it’s “Thank you, next!” With today’s digital economy characterized by disruption, customized communication is not […]

No doubt Snap is the platform that popularized augmented reality. Vishal Badiani, Creative Strategy Lead at Snap Inc. MENA, explains how brands can make the best out of it. What are the various ad solutions available to brands on Snap? Snapchat has only offered advertising to brands since 2015 – we’re still a very young […]

“Facebook and Instagram have delivered on building international awareness with incredible reach. Partnering with Facebook and utilizing the creative solutions team in the best ways possible, enabled us to maximize engagement and view-through rate.” – Anthony Ward, VP Marketing, Expo 2020

By Anthony Crupi The giddy excess of the Peak TV era has culminated in a sort of option paralysis among consumers, many of whom, when presented with a near-infinite number of entertainment choices, make none whatsoever. According to Nielsen’s newly released Total Audience Report for the first quarter of 2019, more than one-fifth (21 percent) […]

By Yasmine Abdelkhalek, Consultant, FTI Consulting (Image credit: Netflix) Companies are constantly striving to communicate their corporate narrative to their key stakeholders. Devising a comprehensive content strategy has always been integral to successfully build a brand and attract the right audience. With advancements in data science and data analytics, content strategists have been given a […]

Zespri Kiwifruit, a New Zealand-based global kiwifruit grower has appointed BPN to lead its media planning and buying activities across the GCC and Levant region. Under the new mandate, BPN Dubai will initially focus on the launch of the brand in the region whilst also working towards presenting Zespri Kiwi fruit as a sweet, delicious […]