Search Results for : American Express

By Brian Braiker Evans Nguyen flits inside a giant glass box, hitting a tennis ball against a digital backboard with a moving target on it. The clock is ticking as he scrambles to bank the ball off the wall as many times as he can. He has 90 seconds to move a digital Mercedes sedan across […]

A veteran who has been in the industry for more than 15 years and a marketing strategist turned adman reminiscing about the past and current state of the ad industry to offer a recommendation on way to get it back to its golden era by Ahmad Abu Zannad, regional strategy director, Leo Burnett GCC & George Maktabi, […]

On its 10th birthday, Twitter is paying homage to the people and brands who have experimented, innovated and grown with the platform, transforming the role of the platform and of advertising itself in the process. Twitter is celebrating by listing the 10 factors that make the platform unique for brands and highlighting those brands that […]

  Capillary Technologies, a cloud-based retail customer engagement management, has announced that it has closed a $14 million Series B round of venture financing led by Sequoia Capital and Norwest Venture Partners (NVP). This new investment adds to the $17 million of Series A funding received in 2012. The funding will be used to enhance […]

After the native ad, here comes the buy button. On Wednesday, both Facebook and Twitter made critical moves in their efforts to transform their platforms into formidable spaces for online commerce. On the morning of 17th July, Facebook unveiled a new test click-to-purchase product. Members on desktop computers or mobile devices will be able to […]