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Search Results for : American Express

Ben Williams Joins TBWA\Worldwide as Chief Creative Experience Officer
People
October 07, 2021
Ben Williams Joins TBWA\Worldwide as Chief Creative Experience Officer
UM MENAT Appoints Maria Poulton as Managing Director, UM UAE
People
August 23, 2021
UM MENAT Appoints Maria Poulton as Managing Director, UM UAE
The Growing Need To Deliver A Great Experience
Industry
March 14, 2021
The Growing Need To Deliver A Great Experience
How The U.S. Open Became A Branded Juggernaut Industry
September 09, 2019 How The U.S. Open Became A Branded Juggernaut

By Brian Braiker Evans Nguyen flits inside a giant glass box, hitting a tennis ball against a digital backboard with a moving target on it. The clock is ticking as he scrambles to bank the ball off the wall as many times as he can. He has 90 seconds to move a digital Mercedes sedan across […]
From Mad Men to Sad Men Industry
August 01, 2017 From Mad Men to Sad Men

A veteran who has been in the industry for more than 15 years and a marketing strategist turned adman reminiscing about the past and current state of the ad industry to offer a recommendation on way to get it back to its golden era by Ahmad Abu Zannad, regional strategy director, Leo Burnett GCC & George Maktabi, […]
Twitter celebrates 10th birthday by thanking brands Industry
March 21, 2016 Twitter celebrates 10th birthday by thanking brands

On its 10th birthday, Twitter is paying homage to the people and brands who have experimented, innovated and grown with the platform, transforming the role of the platform and of advertising itself in the process. Twitter is celebrating by listing the 10 factors that make the platform unique for brands and highlighting those brands that […]
Capillary Technologies raises $14 million Series B funding Industry
August 04, 2014 Capillary Technologies raises $14 million Series B funding

  Capillary Technologies, a cloud-based retail customer engagement management, has announced that it has closed a $14 million Series B round of venture financing led by Sequoia Capital and Norwest Venture Partners (NVP). This new investment adds to the $17 million of Series A funding received in 2012. The funding will be used to enhance […]
Facebook unveils ‘Buy’ button, Twitter acquires payments startup Industry
July 20, 2014 Facebook unveils ‘Buy’ button, Twitter acquires payments startup

After the native ad, here comes the buy button. On Wednesday, both Facebook and Twitter made critical moves in their efforts to transform their platforms into formidable spaces for online commerce. On the morning of 17th July, Facebook unveiled a new test click-to-purchase product. Members on desktop computers or mobile devices will be able to […]