Search Results for : Africa

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]

Google pledges to mentor local businesses and help them grow online in the UAE, especially those in retail and tourism. Google announced today ‘Grow Stronger with Google’, a new program to accelerate the MENA region’s economic recovery through digital transformation, by offering digital tools, training, and financial grants to support local businesses and job seekers. […]

Launched in 2008, the Annual ASDA’A BCW Arab Youth Survey is the largest survey of its kind of the Middle East and North Africa region, covering its largest demographic – the youth. The findings of the survey provide governments, the private sector, civil society and academia with insights into the hopes, concerns and aspirations of […]

By Rohit Jaiswal, COO, Dabur International Ltd If you prefer a brand because it is ethically sourced, locally produced or it contains components made from recycled material, then you are a consumer that values sustainable solutions. Sustainable marketing enables a company to build relationships with consumers, by letting them know they are important to the […]

WARC, the global marketing intelligence service, released its latest report that focuses on advertising in gaming, exploring the opportunities within mobile gaming, working with streamers as influencers, and the potential of partnerships around e-sports. Here are the key takeaways – MOBILE GAMING Mobile gamers are casual players and skew older than average; ‘gamer mums’ are […]

In their newly released Digital 2020: July Global Statshot Report, socially-led creative agency We Are Social and social media management firm Hootsuite indicate that a whopping 3.96 billion people use social media today – that’s, for the first time, more than 50% of the global population in absolute terms, but in fact 65% of the […]

Last June, Procter and Gamble launched the “New Brave” campaign for Always Arabia. The content-driven piece, meant to celebrate the resilience of women during these challenging times, is in line with the P&G’s focus on positioning itself as a force for good. Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, tells Communicate […]

Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder of 2020 as well as 2021. In 2019, MENA advertising spend declined by 5.8%. This year, the number is expected to reduce even further as the industry faces a dual-shock from […]

Shant Oknayan, recently appointed General Manager of Global Business Solutions across the Middle East, North Africa and Turkey (MENAT) at TikTok, explains why he took on this role and where he sees the platform going in the region. What will your new role at ByteDance, encompass, beyond TikTok? As the General Manager of Global Business […]

How Covid-19 is changing the business and the industry at large, according to Mullen Lowe’s Chief Executive Officer of Middle East and North Africa. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The impact of Covid-19 was a sudden shock that forced everyone [in the industry] to quickly find solutions to […]

Dubai-based media and ad tech company FutureTech has partnered with shopper marketing technology company Adimo to bring shoppability to MENA and South Africa. The company will utilize Adimo’s technology to create shoppable media campaigns for their clients and provide consumers across MENA & South Africa with frictionless paths to purchase. Since the launch of the partnership […]

Digital advertising solutions provider Connect Ads is involved in both media representation and programmatic trading. Equipped with this broad perspective, George Skaff, Sales Director (Right), and Mohamad Jadayel, VP of Technical Operations (Left), explain how the region’s programmatic market is evolving.   What is the size of the programmatic market globally and in the region? […]

Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform’s creative community united to come up with virtual Ramadan traditions during Covid-19. The holy month of Ramadan has always been a time of togetherness marked by reflection, gratitude, charity. This year, with social distancing measures in place, universally-enjoyed Ramadan traditions were, in […]

How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The time has come to ‘re-optimize’ everything from brand purpose, positioning, company structures, processes and growth strategies. Consumers have become far too picky and […]

As part of the company’s COVID-19 relief efforts, Omnicom Media Group MENA joins forces with regional media owners in the Middle East- to provide complimentary media space to its long-standing partner charities. With their support, the NPO’s – Dubai Cares, Gulf for Good, and Médecins Sans Frontières (MSF) will be able to reach a larger […]

WARC, the global authority on advertising and media effectiveness releases the anatomy of effectiveness report for the MENA region. The report aimed at advertising agencies, marketers, and media owners alike, highlighting five key priorities for brands seeking to improve their impact in the Middle East and North Africa region. The report has been created in collaboration with […]

Twitter announced today it has appointed Samantha Billingham as Head of Video Solutions for the Middle East and North Africa region. The move is another step, the company said, to provide video content solutions to advertisers.   In recent news, Twitter has  allowed advertisers to pay only for completed views. “The client gets charged for only […]