Collaborate Global Launches Regional Head Office in Riyadh and International Hub in Dubai
Collaborate Global, has announced the opening of regional Middle East headquarters in Riyadh, Saudi Arabia and an international hub in Dubai, UAE.
Collaborate Global, one of the fastest growing independent global experience agencies, has announced the opening of regional Middle East headquarters in Riyadh, Saudi Arabia and an international hub in Dubai, UAE.
The Collaborate team brings 20 years of international and local Middle East expertise offering a powerful blend of global quality and local knowledge. It has a strong track record of delivering award-winning impactful experiential across local and international brands, regional and global agencies, and government led projects.
The growing demand for experiences and events
The launch comes in response to growing demand for live experiential worldwide and in region. According to Eye of Dubai, the Middle East & Africa events market is projected to grow from US$53.63 billion in 2022 to US$76.67 billion by 2028.
While a Splash’s 2024 Outlook on Events reports that 83% of marketers view events critical to business growth as people increasingly crave unique, real-life experiences as an antidote to digital fatigue.
Global reach/local roots
Comments Ben McMahon, CEO and Founder, Collaborate Global, “Collaborate was founded with a culture of global reach, local roots. And this belief is happily driving accelerated growth for our clients across markets."
The Collaboration Model delivers partnership with communications agencies, from large scale network giants to local PR and content specialists, to amplify brand storytelling and engagement at the increasingly critical intersection of experiential marketing, content creation and public relations.
The independent global agency is partnering with brands and agencies in The Middle East to produce impactful experiential activations from cultural storytelling to digital innovation for the city of Madinah; to tactical launch of Audi’s E-tron range; to an influencer campaign for global brand Vita Coca in Saudi Arabia, to production of Qiddiya Football FanZones with Rise Sponsorship.
Globally, Collaborate is creating award winning experiential campaigns at scale including optimised in-store activations, product launches, pop-up shops, concerts and highly personalised experiences for iconic brands such as the Goodwood estate, Aston Martin, Louis Vuitton, Gucci, eBay and pharmaceutical leader Novartis.
Global team/local expertise
Collaborate’s Middle East operation is led by global Chief Expansion Officer, Ross Oxenham and global Chief Growth Officer, Chris Ambidge.
Strengthening agency presence, Nick Walsh is named Regional Growth Partner. Based in Dubai, Walsh recently launched Migrate, a consultancy focused on supporting fast-growing independent agencies in the region. He brings 16 years of leading agencies and brands to growth in the Middle East, having held leadership roles in the experiential space for WPP operations including Geometry, Ogilvy, and Y&R.
Ross Oxenham, brings a unique perspective on market adaptability and local relevance
Including the successfully established Collaborate Africa.
Chris Ambidge, whose experience within WPP’s network in driving global client growth across diverse markets, offers deep insight into scalable communications strategies and agency collaboration.
