QNB, the largest financial institution in the Middle East and Africa, has launched a new 360° campaign featuring renowned Egyptian actor Ahmed Helmy.
QNB, the largest financial institution in the Middle East and Africa, has launched a new 360° campaign featuring renowned Egyptian actor Ahmed Helmy. This campaign humorously tackles the ubiquitous experience of receiving unsolicited financial advice from friends, family, and even strangers, positioning QNB as the trusted financial partner in an unpredictable world.
The campaign showcases Ahmed Helmy as himself, navigating a series of amusing scenarios where he is bombarded with questionable advice from everyone around him. The campaign kicked off with a series of teaser videos released on QNB’s social media channels a week prior to the official launch which highlighted the humorous buildup of unsolicited advice directed at Helmy.
Once the TVC debuted, additional content followed across multiple channels, including digital, social media, and on-ground activations. On social media, the focus turned to banking security, leveraging Helmy’s comedic flair to emphasize the importance of staying vigilant against dubious advice and situations. This approach aligns seamlessly with QNB’s commitment to providing secure, reliable financial solutions to its customers. The 360° campaign reinforces QNB’s dedication to innovation and customer-centric solutions, making financial matters simple, secure, and stress-free.
