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Search Results for : Accenture

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People
February 04, 2021
Charting the Unchartered: the Role of Telcos & the Future of Media & Marketing Models
People
October 25, 2020 David Fregonas : “We are Facing a New Reality, and its Characteristics Include Change, Volatility, and Uncertainty”

Communicate sits with David Fregonas, Accenture Interactive lead, Middle East to learn more about the company’s latest brand move and their recent shift in operations to the cloud. What is the strategy behind this new initiative? We’re following the same advice we give our clients in this time of relentless change: act with great agility and […]

People
May 13, 2020 Brands Don’t Go to Heaven…

“And they may only win some creative award for trying, says Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MEA.” As we are going through the Covid-19 pandemic, we see brands tempted to play a more impactful role. Yet, at times, audiences are suspicious about the intentions behind these actions. For instance, when an […]

Industry
November 04, 2019 How Digital is Transforming the Tourism Industry

By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular topic of discussion at the annual MEASA Aviation Show in Dubai on October 14. The event, which has been organized for several years by Terrapinn Middle East, featured tracks such as […]

Industry
October 23, 2019 Facebook and Agencies, a Give-and-Take Relationship

Patrick Harris, VP-global agency development at Facebook, sat in an exclusive interview with Communicate to discuss how the social media giant is adapting to these challenging times. How did your system of agency partners develop? [Early on] we hadn’t yet figured out the role the ecosystem would play, how Facebook would invest to make sure […]

People
October 17, 2019 TJ Lightwala joins Accenture Interactive

WPP’s GroupM MENA’s former head of digital now is Experience Services Lead for Accenture Interactive in the Middle East. With nearly two decades of industry experience in the US and the Middle East, TJ Lightwala was officially appointed Experience Services Lead for Accenture Interactive in the Middle East. For seven years, Lightwala was leading regional […]

Industry
October 07, 2019 From Deal Loyalty To Real Loyalty

By Kashmira Motiwalla Successful brands and retailers know that customer loyalty is invaluable. Earning and building loyalty has been a retail priority for decades, growing into its own mini-industry.  Loyalty done well can be transformative. According to retail company Bluecore, repeat customers generate 40 percent of retail revenue; on average, they are 130 percent more […]

Industry
October 06, 2019 Accenture: Playing Safe Is Risky

According to a new report from Accenture to be released this week, disruption from innovative digital technologies could put more than US$575 billion of Middle Eastern companies’ total value at risk. The report notes that while executives are aware of the threat of disruption, they are not prepared for it; nonetheless, appear reluctant to invest in the […]

Industry
August 11, 2019 David Droga On What Happened With Accenture

By Brian Braiker There don’t seem to be as many big, outsized personalities in advertising as there were in previous generations. Think Ogilvy, think Burnett, think Bernbach. It’s something that David Droga—himself no shrinking violet—says he thinks a lot about. “It bugs me,” he says. He’s certainly doing his share to shake things up, though: The […]

Industry
August 04, 2019 Do Clients Pay For What They Get?

With a growing necessity to operate cost-effectively within the market, more clients on a global level are stressing to have a transparent relationship with the agencies. Various research has recorded misunderstandings between clients and agencies, what they have agreed upon in terms of their work. There are multiple reasons why these misunderstandings occur. Stewart Morrison, Managing […]

Industry
July 23, 2019 Seeking Diversity In The Technology World

One of the main challenges viewed in adopting Artificial Intelligence is the gender biases available in the data. Hence, as part of an ongoing discussion on creating a non biased data, companies are looking into various ways to ensure the role of women throughout the process.  We spoke to Francesca Gori, Regional Director of Legal […]

Industry
July 15, 2019 Xavier Anglada On Leading Digital Transformation

Xavier Anglada, the Managing Director at Accenture Digital and Innovation Lead in the Middle East, North Africa and Turkey, believes that companies have no other option but to innovate. “Innovation is not about waking up and thinking a great idea. It’s a very streamlined process of things you need to do to bring ideas that […]

Industry
June 30, 2019 Reflections Of Cannes Lions 2019

By Nicola Mendelsohn The Cannes Lions Festival has never been more important. This gathering of the great and the good from the creative industries on the sun-drenched Croisette, has always been an opportunity to celebrate outstanding work from the past year and look forward to the emerging themes in advertising. I’m sure this will always be true […]

Industry
June 23, 2019 The Takeaways From Cannes Lions 2019

By I-Hsien Sherwood and Ann-Christine Diaz Another Cannes Lions is wrapping, but don’t let its lessons fade away into the summer dog days. If you’d rather those memories stick like the floor of the Carlton Terrace, read on for a refresher. Whether you’re nursing a sunburn and a rosé headache or a grudge because you […]

Industry
June 19, 2019 Are Consultants The New Agencies?

By Hussam ElHage I am revisiting this article a year after I initially wrote it. Originally, I was going to discuss the new entrants to the advertising world; consulting firms. But now, they’re already here! Let me begin by saying that during my time working within media agencies, Accenture and other firms on a global […]

Industry
June 13, 2019 #ArabLuxuryWorld19: Blockchains are the future?

By Sharvari Alape  The topic of blockchain is being increasingly discussed in the region as brands realize the potential behind the concept. Coinciding with the current market trends, the sixth edition of the Arab Luxury World 2019 dedicated a panel discussion among the industry experts titled, ‘Blockchain: is it the next luxury revolution?’ “Who here […]

People
May 26, 2019 Rishad Tobaccowala On Growth Hacking Publicis- And Himself!

By  Brian Braiker Rishad Tobaccowala has logged nearly four decades at Publicis. Starting with a run at Leo Burnett and followed by stints as chairman of Digitas LBi and Razorfish, he spent some time in leadership roles at VivaKi and Starcom IP as well as other companies under the Publicis umbrella. Today he is the […]

Industry
April 22, 2019 A Look At Post Digital Era

According to Accenture Technology Vision 2019, an annual report from Accenture, the enterprise is entering a new “post-digital” era, where success will be based on an organization’s ability to master a set of new technologies that can deliver personalized realities and experiences for customers, employees and business partners. This year’s report, under the title  “The […]

Industry
January 15, 2019 Will tomorrow’s marketer be an algorithm?

Bridging the gap between humans and data has become a critical aspect of any business with an online and offline presence, writes Naguib Toihiri, head of marketing at RBBi With the increase in technical advancements, Artificial intelligence (AI) has been this year’s topic of interest disrupting one industry after the other. According to PWC Middle […]

Industry
November 28, 2018 Agency of the future: survival of the fittest

Image Credit: Illustration by Josh McKenna Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It was, of course, in 1859 that Charles Dickens wrote A Tale of Two Cities, which kicks off with one of the all-time great first sentences: “It was the best of the times, it was […]

Industry
June 13, 2018 RAPP Middle East drives ahead with new win

RAPP Middle East, part of the Omnicom network, has just concluded an extensive pitch process bagging a three-year CRM contract for a leading automotive client. The client is none other than BMW Group Middle East. The pitch included other companies including Accenture Interactive, according to industry sources. Just recently, however, BMW Group extended its relationship […]

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