Social analytics agency, Crimson Hexagon signs TBWA\RAAD to increase its presence in the MENA region.
Social analytics agency, Crimson Hexagon signs TBWA\RAAD to increase its presence in the MENA region. Headquartered in Boston, US, Crimson Hexagon provides social listening and analytics for agencies and enterprises worldwide, enabling businesses to leverage insights from social data to inform business decisions.
Luke Moore, head of sales for Crimson Hexagon EMEA says in a press statement, “we have a unique offering in this market. The UAE, much like other non-English speaking countries, is severely underserved with social data analytics tools. Social media is world’s largest focus group and being able to tap into social data and learn from it is invaluable for brands. Our ability to mine data in any language, combined with our state of the art consumer opinion analytics, enables agencies and brands worldwide to stay ahead of the curve”.
Alexandra Maia, head of social media at TBWA/RAAD says, “we are really excited to have bought Crimson Hexagon on board. It will be one of our core tools in the social media offering we provide clients. Having reviewed a number of social analytics platforms, we are absolutely confident that there is no other platform that can provide the deep level of analysis and insight that Crimson Hexagon can. We hope that this is an opportunity for the region to pick up the pace when it comes to understanding the value of social data. Our clients need to go beyond basic social listening and draw valuable learnings from social data that inform business strategy; now we can help them do that using Crimson Hexagon.”
