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AppsFlyer Research Confirms 'Ramadan Effect' as Middle East Mobile App Revenues Surpass US$1.7 Billion, Showing 18.6% YoY Growth Culture
April 02, 2025 AppsFlyer Research Confirms 'Ramadan Effect' as Middle East Mobile App Revenues Surpass US$1.7 Billion, Showing 18.6% YoY Growth
The Holy Month continues to drive a significant spike in mobile app engagement and revenue across the Middle East. Shopping and Finance apps once again lead the charge.
Adam Taylor, Director of Marketing at IFZA on why marketers never stop learning Industry
March 24, 2025 Adam Taylor, Director of Marketing at IFZA on why marketers never stop learning
Adam Taylor, Director of Marketing at IFZA shares his thoughts with Communicate on why marketers never stop learning.
Accenture and CBD Launch Data and AI Training Program Industry
March 21, 2025 Accenture and CBD Launch Data and AI Training Program
Accenture has joined forces with the Commercial Bank of Dubai (CBD) to train the bank’s employees in the fields of data and AI.
CHRISTOPHE CAÏS OF CXG: OF STRATEGY, TRANSFORMATION AND AI-DRIVEN INSIGHTS People
March 17, 2025 CHRISTOPHE CAÏS OF CXG: OF STRATEGY, TRANSFORMATION AND AI-DRIVEN INSIGHTS
Christophe Caïs, is the Founder and CEO of CXG, a leading customer experience consulting and transformation agency for premium and luxury brands.
DYLAN TEMPLE-HEALD WHERE LUXURY BECOMES EXPERIENCES People
March 17, 2025 DYLAN TEMPLE-HEALD WHERE LUXURY BECOMES EXPERIENCES
Dylan Temple-Heald, Chief Commercial Officer at The Luxury Media Group, spoke to Communicate on the many caveats of luxury in today’s world.
TANIYA CHANDRA, LUXURY ANCHORED IN VALUES YET ALSO ON THE MOVE People
March 17, 2025 TANIYA CHANDRA, LUXURY ANCHORED IN VALUES YET ALSO ON THE MOVE
Taniya Chandra, Head of Marketing, Mercedes-Benz Cars Middle East talked to Communicate about today’s conception and expectations from the term “luxury”.
TISH TASH BECOMES A CONSUMER AND DATA-DRIVEN POWERHOUSE Industry
March 13, 2025 TISH TASH BECOMES A CONSUMER AND DATA-DRIVEN POWERHOUSE
TishTash, has announced its transformation into a consumer-driven powerhouse with a revamped structure in response to the evolving needs of consumers and businesses in the GCC. 
NIALL SALLAM OF ELEVISION ON AI, MISALIGNED EXPECTATIONS AND THE LACK OF MAGIC BULLETS Industry
March 13, 2025 NIALL SALLAM OF ELEVISION ON AI, MISALIGNED EXPECTATIONS AND THE LACK OF MAGIC BULLETS
Niall Sallam, Founder & Chief Executive Officer at Elevision talks to Communicate about Digital Out Of Home, AI, misaligned expectations and no magic bullets.
GARTNER DATA FINDS ONE THIRD OF CDAOS CITE MEASURING DATA AND AI AS TOP CHALLENGE Industry
February 25, 2025 GARTNER DATA FINDS ONE THIRD OF CDAOS CITE MEASURING DATA AND AI AS TOP CHALLENGE
Thirty percent of chief data and analytics officers (CDAOs) said their top challenge is the inability to measure data, analytics and AI impact on business outcomes, according to a new Gartner, Inc. survey.
SPARKS & HONEY EXPANDS TO MENA WITH DUBAI OFFICE Industry
February 20, 2025 SPARKS & HONEY EXPANDS TO MENA WITH DUBAI OFFICE
Omnicom’s cultural intelligence and foresight consultancy sparks & honey has expanded into the Middle East with the opening of an office in Dubai.
OGILVY ONE AND SITECORE CURATE PERSONAL CUSTOMER ENGAGEMENT STRATEGIES FOR BRANDS Industry
February 10, 2025 OGILVY ONE AND SITECORE CURATE PERSONAL CUSTOMER ENGAGEMENT STRATEGIES FOR BRANDS
The partnership was showcased at LEAP 2025, the premier technology event in Riyadh. The two entities will drive customer-centric innovation in line with goals of Saudi Vision 2030 to accelerate digital transformation.
CURTIS SCHMIDT: ON THE POWER OF PERSONALISED CRM AND CULTURAL INTEGRATION IN MENA Culture
January 29, 2025 CURTIS SCHMIDT: ON THE POWER OF PERSONALISED CRM AND CULTURAL INTEGRATION IN MENA
Curtis Schmidt, CEO of RAPP MENA, gives Communicate exclusively his thoughts on Customer Relationship Management and Cultural Integration.
APPSFLYER: MIDDLE EAST MOBILE APP MARKETING SURGES YEAR ON YEAR WITH OVER 30% Industry
January 13, 2025 APPSFLYER: MIDDLE EAST MOBILE APP MARKETING SURGES YEAR ON YEAR WITH OVER 30%
In the UAE and Saudi, GenAI app marketers sought to capitalize on the market buzz and increased their user acquisition ad spend by 94% Year on Year.
RAJA RAJAMANNAR, MARKETING, JUST ADD PASSION People
December 26, 2024 RAJA RAJAMANNAR, MARKETING, JUST ADD PASSION
Raja Rajamannar, chief marketing and communications officer for Mastercard speaks to Communicate about several hot-button issues.
RAJESH VERMA ON THE NEW RETAIL TRENDS OF 2025 Industry
December 13, 2024 RAJESH VERMA ON THE NEW RETAIL TRENDS OF 2025
Rajesh Verma, General Manager of Epsilon talks to Communicate about the new trends of retail such as offsite media, CTV and predictive and generative AI.
PERFECT CORP REVEALS KEY INSIGHTS FOR THE 2024 SHOPPING TRENDS Industry
December 12, 2024 PERFECT CORP REVEALS KEY INSIGHTS FOR THE 2024 SHOPPING TRENDS
New survey highlights evolving consumer trends, emphasizing budget-conscious spending, personalized shopping experiences, and the rising importance of AI technology.
FRAN ASHCROFT ON MAKING THE MOST OUT OF SPONSORSHIPS IN 2025 Industry
December 11, 2024 FRAN ASHCROFT ON MAKING THE MOST OUT OF SPONSORSHIPS IN 2025
Fran Ashcroft, Senior Director of EMEA Communications, Intel spoke to Communicate as to how to optimize sponsorships in the year ahead.
WHITE FRIDAY 2024: MOBILE IN-APP PURCHASES SURGE BY 74% Industry
December 05, 2024 WHITE FRIDAY 2024: MOBILE IN-APP PURCHASES SURGE BY 74%
AppsFlyer insights reveal a 29% year-over-year increase in in-app purchases and an 81% spike in remarketing conversions, highlighting evolving shopping behaviours in Saudi Arabia and the UAE.
NEO SPACE GROUP TO ACQUIRE UP42 EARTH OBSERVATION DIGITAL PLATFORM FROM AIRBUS Industry
December 04, 2024 NEO SPACE GROUP TO ACQUIRE UP42 EARTH OBSERVATION DIGITAL PLATFORM FROM AIRBUS
Neo Space Group (NSG), has announced today that the company has entered into a definitive agreement with Airbus Defence and Space (Airbus) to acquire its UP42 business.
SARA HARAKE AI IS NOT MAGIC BUT FEELS LIKE IT People
November 30, 2024 SARA HARAKE AI IS NOT MAGIC BUT FEELS LIKE IT
Sarah Harake, Associate Business Director - Talent Acquisition, Publicis Groupe, on AI. 
AppsFlyer Collaborates with AWS for Commerce Media Networks and Social Platforms
Industry
June 25, 2024
AppsFlyer Collaborates with AWS for Commerce Media Networks and Social Platforms
Know Thy Audience Industry
September 20, 2020 Know Thy Audience

Global AI-powered social media marketing company, Socialbakers has released a new guide that helps marketers make actionable decisions based on the numerous data points surrounding their audience. 2020 and the global pandemic have upended the digital marketing landscape and consumer behavior. Marketers are in dire need of updated behavioral changes, in order to create a […]