Search Results for : Agencies

Neticenzy, a Dubai-based digital marketing agency with a focus on social media, recently won TikTok’s B2B account. Communicate had a relaxed chat with Fadi Khater, Founder & Managing Partner, to discuss this big win and more. Much more. Your PR announcing Netizency’s TikTok win does not read like the typical PR. It was kind of […]

In a newly released report, US-based content generation and analytics platform, Cohley and media publication, Digiday explores the changing state of user-generated content (UGC). The sweeping changes driven by a global pandemic and the resultant quarantine have scattered creative marketing teams, but they have also opened brands’ and agencies’ eyes to the promise of UGC […]

Epica Awards’ Editorial Director Mark Tungate tells Communicate about setting up an award show in the era of Covid-19 and the ways to address these sensitive times when looking at advertising work. The Epica Awards always had quite a strong distance component in its setup, with many journalists voting remotely. How does this help you in […]

Fahad Ali, Founder and Creative Director of Broomstick Creative, explains how to use the grown-up video platform the right way. As more brands churn out video content by the minute, our timelines, feeds, and WhatsApp messages are bombarded with videos and animations that either capture our attention or make us skip them in a heartbeat. […]

At the beginning of September, Snap Inc appointed Jake Thomas as the Head of UAE operations. This comes as the company rapidly expands its local partner ecosystem and seeks to deliver more opportunities to consumers and brands than ever before. Communicate spoke with Thomas to understand how he plans to grow the company’s vision in the […]

 Rahul Agarwal, VP Product Partnerships at digital media technology provider Polar, explains the opportunity for programmatic advertising in the pandemic crisis. Programmatic advertising, like every other industry, has not been immune to the negative effects of the current pandemic. As countries around the world were locking down their economies in the beginning of Q2, brands […]

Over the past few months, as the pandemic began to loom across the MENA region and globally, many businesses were in a state of panic and uncertainty.  During this time, Ziad Rahhal, Head of Marketing Solutions at LinkedIn decided to create a series, comprising of extremely insightful and engaging discussions with industry experts across a […]

The growth of e-commerce was accelerated across the globe due to the pandemic and the measures that were implemented to curb the spread. Advertising investment has shifted into shoppable and e-commerce formats, and many companies have had to develop their e-commerce strategies on the fly. This is driving growth of the big platforms. But many […]

WARC, the global marketing intelligence service, released its latest report that focuses on the impact that the COVID-19 pandemic has had on strategy, across headcounts, budgets, and the role of strategy during the crisis. The report is based on a global survey of strategists that was fielded during the months of May and June 2020. […]

Livestream shopping has been around since 2016 in China, but the recent lockdown measures that were implemented in the country caused a massive upsurge in this industry. Now livestreaming has become an indispensable format through which Chinese consumers shop. Major international e-commerce companies such as Amazon have already begun to put their money behind this […]

UAE-based Q Communications just announced its expansion to Europe, right in the middle of a pandemic. Co-Founders Elsa Roodt and Katie Harvey explain how such a move is indeed a challenge, but one that can be turned into a strength. “You shouldn’t open a business with your best friend.” “We are mid-recession, no one will […]

By Mateen Agha, SEO Lead at ForwardPMX Paid search marketing enables businesses to advertise their products and services by sponsoring listings on a search engine or websites like Google. It is known as PPC (pay-per-click) because the advertiser pays every time their ad is clicked. More and more brands are beginning to recognize the importance and see […]

Patrick Harris, VP-global agency development at Facebook, sat in an exclusive interview with Communicate to discuss how the social media giant is adapting to these challenging times. How did your system of agency partners develop? [Early on] we hadn’t yet figured out the role the ecosystem would play, how Facebook would invest to make sure […]

By Laurent Sirgy In today’s hyper-connected world, data security and privacy are integral in everyday life. Data forms the very foundation of any modern digital enterprise. It drives everything from new user experiences to products and business insights.  Sharing data brings many benefits but carries a substantial amount of risk. Personal or organizational data can […]

It’s that time of the year (officially, at least) where one has reason to scare and be scared. So, to spook things up we asked a bunch of people from the agency world to tell us what scares them the most. Here’s what they said: Louise Roberts, managing director, MullenLowe Open            […]

Headquartered out of Colorado in the US, ICOM Network refers to itself as the “world’s largest network of independent advertising and marketing communications agencies spanning more than 65 countries”. The brand recognition of ICOM Network in the MENA region is quite slim. This could be due in part to the fact that ICOM is only […]

In an industry where there is never a shortage of funny stories about ludicrous requests made by clients, isn’t it strange that we rarely ever hear an agency’s response to such requests? Could it be that our responses are simply drowned out by the roars of laughter after hearing the “make the logo bigger” story for […]

What is the reason behind launching the Transformers program at this point? We have been focused on growing and recruiting people for the past three years. We’ve also replaced some talents to ensure we have the right pool of people that fit the culture on one hand, and clients’ needs on the other. Today, we […]

  The second session of the IAA Debates was held at the IAA premises on May 18, with industry leaders presenting their views on the subject:“Who Should Lead: Media or Brand Agencies?” The panel, which was made up of industry leaders, Tarek Miknas, CEO at FP7; John Antoniades, CEO at Starcom Mediavest Group; and, Fadi […]