Search Results for : Agencies

By Mateen Agha, SEO Lead at ForwardPMX Paid search marketing enables businesses to advertise their products and services by sponsoring listings on a search engine or websites like Google. It is known as PPC (pay-per-click) because the advertiser pays every time their ad is clicked. More and more brands are beginning to recognize the importance and see […]

Patrick Harris, VP-global agency development at Facebook, sat in an exclusive interview with Communicate to discuss how the social media giant is adapting to these challenging times. How did your system of agency partners develop? [Early on] we hadn’t yet figured out the role the ecosystem would play, how Facebook would invest to make sure […]

By Laurent Sirgy In today’s hyper-connected world, data security and privacy are integral in everyday life. Data forms the very foundation of any modern digital enterprise. It drives everything from new user experiences to products and business insights.  Sharing data brings many benefits but carries a substantial amount of risk. Personal or organizational data can […]

It’s that time of the year (officially, at least) where one has reason to scare and be scared. So, to spook things up we asked a bunch of people from the agency world to tell us what scares them the most. Here’s what they said: Louise Roberts, managing director, MullenLowe Open            […]

Rocket Fuel has appointed Digital Venture as reseller of its programmatic marketing platform to distribute, promote, and market Rocket Fuel services to advertisers and ad Agencies across the MENA region. Digital Venture will act as an extension of Rocket Fuel’s own team, working directly with advertisers and agencies. Sami Hamade, Digital Venture FZ LLC CEO, says […]

Full service growth agency Penso has been appointed by Abu Dhabi-based asset management business Miral to handle its social media, content, data and digital work for Yas Island. This win marks the agency’s move into Abu Dhabi – a key growth market for the business. Darius LaBelle, general manager of Penso, says in a press […]

Watermelon Communications, a homegrown marketing and communications agency, today announced a strategic partnership with Brescia-based PR, marketing and digital consultancy, Soluzione Group, a Public Relations Network (PRN) agency, to extend its reach to Italy and Europe in general offering services to its existing and new clients. Watermelon Communications currently has offices in Dubai, Doha and […]

Hubb Media, a Dubai-based startup providing social aggregation and engagement software for websites and events, has announced its first major contract win outside the GCC for RBS 6 Nations Rugby Championships. Chris Johnstone, CEO of Hubb Media says in a press statement: “We are delighted that our Social Hubb solution has been selected by the […]

In an industry where there is never a shortage of funny stories about ludicrous requests made by clients, isn’t it strange that we rarely ever hear an agency’s response to such requests? Could it be that our responses are simply drowned out by the roars of laughter after hearing the “make the logo bigger” story for […]

  The second session of the IAA Debates was held at the IAA premises on May 18, with industry leaders presenting their views on the subject:“Who Should Lead: Media or Brand Agencies?” The panel, which was made up of industry leaders, Tarek Miknas, CEO at FP7; John Antoniades, CEO at Starcom Mediavest Group; and, Fadi […]