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Search Results for : Agencies

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Industry
February 25, 2021
New Research Shows Popularity And Reach of YouTube in UAE And Saudi Arabia
man
People
February 24, 2021
George Maktabi : "The Level of Gaming In The Kingdom Is So Evolved"
man
Industry
February 22, 2021
The State of Influencer Marketing In 2021
man
People
February 18, 2021
AR As the Next Step for Outdoor
man
Industry
February 09, 2021
IPG Mediabrands’ Latest Media Responsibility Index Proves Top Platforms Have Responded Favorably to Network's Media Responsibility Push
man
Industry
February 04, 2021
The State of In-Housing
man
LEAD with ABG
Transparency in Influencer Marketing
February 03, 2021
New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE
man
People
January 21, 2021
How 180 MENA Aims to Be Part of the Region's Culture of Progress
man
Industry
January 20, 2021
Ogilvy Names David Fox as CEO Middle East and North Africa
man
People
January 18, 2021
A Deeper Look at the Surging E-Gift Cards Market
man
Industry
January 14, 2021
Dentsu Brings iProspec and Vizeum Brands Together
man
People
January 12, 2021
Meet the Covidians
man
People
January 10, 2021
Communiquestion: Ready to Change by Design?
man
Industry
January 06, 2021
How to Navigate Video and TV in 2021
man
People
January 04, 2021
Everything Has Changed, and Nothing is Changed
man
People
January 03, 2021
Above and Beyond
man
People
December 28, 2020
Recognizing Digital Excellence During Covid-19
man
People
December 24, 2020
How Will E-Commerce Evolve in 2021?
man
Industry
December 22, 2020
TikTok For Business Launches Ads Academy in MENA
man
People
December 21, 2020
Elie Aoun on Ipsos's new OOH Media Measurement in MENA
man
Industry
January 17, 2021
Global Creative Agency 180 Launches Middle East and North Africa Hub
man
People
December 10, 2020
Manuel Bordé Promoted to Global Chief Creative Officer of Geometry/VMLY&R COMMERCE
man
Facebook Hub
Masterminds
December 06, 2020
Facebook Brings Marketing Partners Program for Agencies to MENA
man
OMD Corner
OMD Corner
November 29, 2020
How Collaboration Feeds Off Curiosity and Nurtures Creativity
man
Facebook Hub
Masterminds
September 28, 2020
Enabling the Agency of the Future with Facebook
Industry
January 22, 2020 Why Transparency is Fundamental for Strengthening Client Relationships

By Mateen Agha, SEO Lead at ForwardPMX Paid search marketing enables businesses to advertise their products and services by sponsoring listings on a search engine or websites like Google. It is known as PPC (pay-per-click) because the advertiser pays every time their ad is clicked. More and more brands are beginning to recognize the importance and see […]

man
Choueiri Group Deep Dives
OTT vs TV
November 14, 2019
A Whole New World of Opportunity
Industry
October 23, 2019 Facebook and Agencies, a Give-and-Take Relationship

Patrick Harris, VP-global agency development at Facebook, sat in an exclusive interview with Communicate to discuss how the social media giant is adapting to these challenging times. How did your system of agency partners develop? [Early on] we hadn’t yet figured out the role the ecosystem would play, how Facebook would invest to make sure […]

Industry
July 14, 2019 Data Security – the Biggest Concern of Digital Times

By Laurent Sirgy In today’s hyper-connected world, data security and privacy are integral in everyday life. Data forms the very foundation of any modern digital enterprise. It drives everything from new user experiences to products and business insights.  Sharing data brings many benefits but carries a substantial amount of risk. Personal or organizational data can […]

Industry
October 31, 2018 Halloween Special: 9 things that are scaring agencies

It’s that time of the year (officially, at least) where one has reason to scare and be scared. So, to spook things up we asked a bunch of people from the agency world to tell us what scares them the most. Here’s what they said: Louise Roberts, managing director, MullenLowe Open            […]

People
May 25, 2015 ICOM Network revamps with new executive director

Headquartered out of Colorado in the US, ICOM Network refers to itself as the “world’s largest network of independent advertising and marketing communications agencies spanning more than 65 countries”. The brand recognition of ICOM Network in the MENA region is quite slim. This could be due in part to the fact that ICOM is only […]

Industry
September 29, 2014 Just say no

In an industry where there is never a shortage of funny stories about ludicrous requests made by clients, isn’t it strange that we rarely ever hear an agency’s response to such requests? Could it be that our responses are simply drowned out by the roars of laughter after hearing the “make the logo bigger” story for […]

Industry
September 15, 2014 Optimus time

What is the reason behind launching the Transformers program at this point? We have been focused on growing and recruiting people for the past three years. We’ve also replaced some talents to ensure we have the right pool of people that fit the culture on one hand, and clients’ needs on the other. Today, we […]

Industry
May 26, 2014 The IAA UAE chapter holds second session of its debates series

  The second session of the IAA Debates was held at the IAA premises on May 18, with industry leaders presenting their views on the subject:“Who Should Lead: Media or Brand Agencies?” The panel, which was made up of industry leaders, Tarek Miknas, CEO at FP7; John Antoniades, CEO at Starcom Mediavest Group; and, Fadi […]

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