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Search Results for : Digital Transformation

man
People
February 18, 2021
AR As the Next Step for Outdoor
man
People
February 14, 2021
Hussein Kandil: "Hardees' First Complete Rebrand in More than Three Decades Comes as We Seek to Reinvent Ourselves For Generation Z"
man
Industry
February 10, 2021
The Changes Happening In B2B Marketing
man
People
January 25, 2021
Elmir Arnautovic : "Future Is an Attitude"
man
Industry
January 20, 2021
Ogilvy Names David Fox as CEO Middle East and North Africa
man
People
January 12, 2021
Meet the Covidians
man
People
December 23, 2020
Sami Joost: "Our Communications Strategy Builds Upon Three Key Priorities"
man
People
December 21, 2020
Elie Aoun on Ipsos's new OOH Media Measurement in MENA
man
Industry
December 17, 2020
Collaboration: the Key Creativity Accelerator?
man
People
December 14, 2020
Understand the Branding Philosophy of HMD Global
man
Industry
December 13, 2020
The Global End of Year Forecast by GroupM
man
People
December 02, 2020
How Google's Rebranding of G-Suite to Workplace Signals the Drive Towards Further Collaboration
man
People
November 29, 2020
Everything to Know About Google's First Startup Accelerator Program In MENA
man
Industry
November 24, 2020
How to Navigate Marketing in 2021?
Industry
November 23, 2020 What Does the ICCO Report Say About the Future of PR?
The global pandemic had a major impact on the communications industry. Can it be salvaged and come out stronger?
man
People
November 08, 2020
TikTok’s Shant Oknayan on the New AR Branded Effects
Industry
October 14, 2020 Google Launches Program to Accelerate Economic Recovery in MENA

Google pledges to mentor local businesses and help them grow online in the UAE, especially those in retail and tourism. Google announced today ‘Grow Stronger with Google’, a new program to accelerate the MENA region’s economic recovery through digital transformation, by offering digital tools, training, and financial grants to support local businesses and job seekers. […]

Industry
October 12, 2020 Hootsuite Learns How Businesses are Using Social to Catalyze Digital Culture Shifts

Hootsuite partnered with Altimeter Group to better quantify how sophisticated organizations are using social to deepen customer relationships, increase brand value and media efficiency, and accelerate broader digital transformation. The report surveyed 2,162 marketers and conducted in-depth interviews with leaders working in large enterprise organizations with complex social media strategies. Here are the findings – […]

Industry
October 06, 2020 Findings from the 12th Arab Youth Survey

Launched in 2008, the Annual ASDA’A BCW Arab Youth Survey is the largest survey of its kind of the Middle East and North Africa region, covering its largest demographic – the youth. The findings of the survey provide governments, the private sector, civil society and academia with insights into the hopes, concerns and aspirations of […]

People
September 29, 2020 How Digital Transformation Can Drive Car Dealerships to the Fast Lane

Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, on how digital innovations are driving auto dealership forward. The state of global affairs is changing, probably at a faster speed than what a speedometer could track. The future is uncertain, and many businesses are worried about where the road ahead leads. To […]

man
People
January 04, 2021
Accelerating Frontline Health Efforts Through the Power of Communications
man
People
January 03, 2021
Above and Beyond
man
People
December 30, 2020
Taking Events in the 3D Dimension
man
Facebook Hub
Masterminds
December 06, 2020
Facebook Brings Marketing Partners Program for Agencies to MENA
man
OMD Corner
OMD Corner
November 30, 2020
Collaboration, or the Importance of Casual Collisions
man
OMD Corner
OMD Corner
November 29, 2020
How Collaboration Feeds Off Curiosity and Nurtures Creativity
man
People
November 15, 2020
Pivot & Be Helpful
man
Facebook Hub
Masterminds
September 28, 2020
Enabling the Agency of the Future with Facebook
People
June 09, 2020 Exit Lockdown. Enter Reality. What Comes Next?

Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, talks about how the tech giants are entering the world of e-commerce and the changes in sentiment towards digitization.  10 weeks. 70 days. 1,680 hours. Far too many Netflix binges to mention. Meaningless stats at any other time, but in the context of the coronavirus, […]

man
Facebook Hub
Masterminds
January 21, 2020
A Global First Ride-Hailing through Whatsapp with Careem
man
Facebook Hub
Masterminds
January 14, 2020
Building a Zero Friction Future with Facebook
man
Choueiri Group Deep Dives
Data & Measurement
December 19, 2019
The Power Is in the Detail
Industry
November 04, 2019 How Digital is Transforming the Tourism Industry

By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular topic of discussion at the annual MEASA Aviation Show in Dubai on October 14. The event, which has been organized for several years by Terrapinn Middle East, featured tracks such as […]

Industry
October 29, 2019 Saudi Arabia to Host First Ever Global AI Summit in 2020

Saudi Arabia is set to host the region’s first-ever Global AI Summit in March 2020 to promote the development of artificial intelligence (AI) and related technologies. The Summit will take place in Riyadh on 30th and 31st March, and will be the leading international forum to advance AI and create knowledge sharing and interchange among global AI […]

Industry
September 05, 2017 I am into digital transformation. Wow, let’s talk. What?

By Rammohan Sundaram, managing director and senior vice-president – APMEA C1X Inc Of late, I have been meeting a whole lot of people in Dubai who tell me they are into digital transformation and I get excited about the growing opportunities being created in the Middle East – especially given that the region is still […]

Industry
July 13, 2014 Transformers

  In today’s day and age, it is safe to assume that no media and marketing business model will survive without digitization, which reduces the cost of production and distribution, enabling most businesses to establish direct consumer to business relationships.  To understand what digital innovations mean for large traditional companies, we first need to look […]

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