Digital Ad Fraud: a Video Overview
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Digital Ad Fraud: a Video Overview

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LEAD (Learn, Engage, Activate, Drive), the new initiative by the Advertising Business Group powered by Mediaquest’s MENA Effie Awards, has been drawing the regional industry’s attention to the major issue of digital ad fraud.

Digital Ad Fraud: a Video Overview

As part of this initiative, the first LEAD webinar, organized last June, had New York-based ad fraud investigator Dr Augustine Fou explain what ad fraud is, how it’s hurting the industry, and what can be done about it.

For those who were not able to attend, here is a recap of the key insights.

 

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Abg Ad Fraud Augustine Fou Brand Studio Lead Video
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