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Search Results for : Brand Studio

Industry
March 22, 2020 Brand Communications During Times of Crisis

People seek clarity and guidance from businesses as well during times of crisis. Eimear Lambe, Director of Twitter Next, EMEA and Stephanie Terroir, Head of Twitter Next, MENA, share tips on what brands should keep in mind while communicating with their audience during these troubling times.  Since the emergence and subsequent outbreak of COVID-19, there […]

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LEAD with ABG
Ad Fraud
September 23, 2020
Digital Ad Fraud: a Video Overview
CG Updates
Choueiri Group Deep Dives
September 03, 2020 “The Sound of Beirut” Fundraiser on Anghami
Healing Beirut’s wounds, one song at a time.
CG Updates
Choueiri Group Deep Dives
September 01, 2020 Zoomers Worldwide – What Are They Watching?
The Covid-19 pandemic has resulted in a notable increase in TV viewership for the “global zoomers” audience group. Powered by the Choueiri Group’s Data Team, findings from their latest research which are illustrated in the infographic below highlight how the increased viewership enables the group’s advertising partners to tap into the full range of opportunities that TV stands to deliver to this heavily impacted audience group.
OTT vs TV
Choueiri Group Deep Dives
August 26, 2020 Brands Can Now Get Behind Disney Soundtracks On Anghami

Anghami, the regions largest and most loved streaming service, announced today a new collaboration with The Walt Disney Company Middle East in which brands are able to reach millions of consumers through various branding and media solutions alongside hit Disney movie soundtracks.

CG Updates
Choueiri Group Deep Dives
August 20, 2020 What Are ‘Zoomers’ in the Region Watching?
Continuing to take a closer look at how the Covid-19 Pandemic has given rise to an entirely new and very significant TV audience – GEN Z “Zoomers” – in the MENA region, AETOSWire’s latest research piece (powered by Choueiri Group’s Data Team) identifies the most popular content (Top 5 Series) which this audience segment has been tuning into. With media consumption on the rise and TV viewership in particular soaring to new heights, this information is aimed at benefiting brands seeking the most impactful advertising and sponsorship opportunities which TV can deliver today.
Industry
July 28, 2020 Gen Z Is On TV All Over The World

The latest research installment powered by Choueiri Group’s data team takes a closer look at how the Covid-19 crisis has brought about a significant surge in TV viewership for Gen Z “Zoomers” around the globe. The findings serve to inspire regional brands to tap into the wide spectrum of marketing opportunities that TV can deliver […]

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Choueiri Group Deep Dives
CG Updates
July 28, 2020
Gen Z Is On TV All Over The World
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Choueiri Group Deep Dives
CG Updates
July 14, 2020
Gen Z is on TV – Discover our Latest Insights
Content
Choueiri Group Deep Dives
July 13, 2020 Music Streaming in MENA – Why It Matters to Be Local
First-of-its-kind research study on music streaming in the region to benefit brands and advertisers.
man
Choueiri Group Deep Dives
Content
July 07, 2020
Immersive Audio: Virtual Reality Through Sounds
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Choueiri Group Deep Dives
CG Updates
June 21, 2020
Ramadan 2020 – How Consumers in MENA Adapted to the Unusual
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Choueiri Group Deep Dives
Programmatic
June 15, 2020
Taking the Long View
Programmatic
Choueiri Group Deep Dives
June 10, 2020 Relationship Counseling
Programmatic stakeholders in the region need to learn how to work better together. Daniel Young, Yield, Inventory & Programmatic Director at DMS, explains.
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Choueiri Group Deep Dives
Programmatic
June 10, 2020
The Cold, Hard Truth
Ad Fraud
LEAD with ABG
June 08, 2020 ABG and Mediaquest Launch LEAD Initiative

Partnership aims to drive change via actional insight generation on issues that matter most to the advertising & marketing sector.

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Choueiri Group Deep Dives
CG Updates
May 20, 2020
Reaffirming the Performance and Power of TV
CG Updates
Choueiri Group Deep Dives
May 19, 2020 Reflecting On An Unusual Ramadan
The Choueiri Group’s data team examines how the Covid-19 pandemic is impacting the lives of Arabs in the UAE and KSA during the holy month of Ramadan. From the evident shifts in Ramadan activities to restrained and new spending habits- the research also focuses on consumer mindsets, once the lockdown begins to ease. The ongoing research initiative is aimed at supporting regional brands during the current crisis and equipping brand custodians with a better understanding of their audiences.
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Choueiri Group Deep Dives
Programmatic
May 17, 2020
Accelerating Publishers’ Transformation
CG Updates
Choueiri Group Deep Dives
May 17, 2020 The Impact of Covid-19 on News Consumption in the UAE
In this installment of our ongoing series on the unprecedented Covid-19 situation and its impact on media and advertising, Middle East Media Services (MEMS) present the latest data findings from their partners Dubai Media Incorporated (DMI). The findings depict, how online news readership, amongst Arab audiences in the UAE is continuing to surge across both of the UAE’s leading news platforms ALBAYAN.AE and EMARATALYOUM.COM. Registering massive increases in both the number of unique users as well as page views, DMI ‘s market-leading online Arabic dailies represent an unrivaled opportunity for brands seeking higher returns on their advertising investments.
CG Updates
Choueiri Group Deep Dives
May 13, 2020 Say It With a Song with Anghami Studios
By Ramy Al-Kadhi, Commercial Manager at Anghami
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Choueiri Group Deep Dives
CG Updates
May 11, 2020
Cross Generation Impact of the COVID-19 Pandemic
CG Updates
Choueiri Group Deep Dives
May 07, 2020 MBC Group’s Ramadan 2020 – The Story Keeps Getting Better
Following on the update that was shared at the beginning of Ramadan- the latest research figures which spans the first 10 days of the holy month, show that MBC Group’s #Stayathome operation is still continuing to chart a remarkable, ongoing growth trajectory.
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Choueiri Group Deep Dives
Programmatic
May 04, 2020
The Unstoppable March of Programmatic
CG Updates
Choueiri Group Deep Dives
April 30, 2020 MBC Group’s Ramadan 2020 – A Superlative Record-Setting Season
As forecasted earlier, the surges in TV and VOD viewership due to the Covid-19 #Stayathome situation has resulted in the region’s leading broadcasters achieving record performance figures.
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Choueiri Group Deep Dives
CG Updates
April 29, 2020
Enabling Brands To Win Greater Consumer Attention During These Unprecedented Times
CG Updates
Choueiri Group Deep Dives
April 28, 2020 MBC Group – Hosting a Record Breaking Ramadan Television Season
Aligned with the projected growth forecasts shared earlier, the latest research findings spanning the first two days of the holy month clearly depict, how the increase in TV viewership due to the Covid-19 #Stayathome situation has resulted in a record-breaking Ramadan 2020 performance from the region’s leading broadcasters.
CG Updates
Choueiri Group Deep Dives
April 27, 2020 Ramadan 2020 – Shahid Doubles Its Plays in MENA
Based on the recent data since the beginning of the holy month, Arabian Media Services International (AMS) witnesses the unprecedented increase in VOD viewership due to the Covid-19 #Stayathome situation. It has also resulted in a record-breaking Ramadan 2020 performance for MBC Group’s OTT platform Shahid.
Programmatic
Choueiri Group Deep Dives
April 26, 2020 What Works Programmatically and What Doesn’t
Dylan Temple-Heald, Director – Precision at Publicis Media, explains how programmatic can deliver and where it can still be improved, especially in the region.
CG Updates
Choueiri Group Deep Dives
April 26, 2020 Debugging TV Myths During Ramadan
Stepping into the Holy Month of Ramadan, MBC Group’s latest report sheds light on some common misconceptions, and offers an informative guide on how they can help brands create impactful TV advertising during this peak period. By cutting through the clutter with increased ratings/time spent, MBC Group through its valuable network of TV channels can help brands improve their performance and stand apart at a cost that is both efficient and competitive.
man
Choueiri Group Deep Dives
Programmatic
April 23, 2020
The Ins and Outs of Programmatic
CG Updates
Choueiri Group Deep Dives
April 23, 2020 MBC Group Anticipates Record Breaking Viewership During Ramadan
Ramadan has always been the month that delivers the greatest impact for brands and TV advertisers across the Arab world. With the holy month just around the corner, MBC Group’s Covid-19 induced #Stayathome initiative is anticipating record-breaking TV and VOD viewership figures during the upcoming Ramadan 2020 season. For the highest-impact advertising opportunities, look no further than Ramadan with MBC Group.
CG Updates
Choueiri Group Deep Dives
April 21, 2020 How Covid-19 is changing Consumer’s Daily Life in KSA
In under a month’s time, the COVID-19 outbreak has swiftly transformed how millions of Saudi residents live out their daily routines. Powered by Choueiri Group’s Data Team, their latest report presents insightful findings into how the pandemic is impacting Arab consumers’ purchasing behavior and how the new ‘indoor living’ lifestyle is affecting their consumption of media. The survey was conducted over two waves, in order to track significant changes amidst the evolving COVID-19 backdrop.
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OMD Corner
OMD Corner
April 19, 2020
Is There a New Normal or Not?
CG Updates
Choueiri Group Deep Dives
April 19, 2020 MBC Group Identifies the “Series” Genre To Be Popular During the Pandemic
While MBC Group’s #Stayathome operation continues to gain momentum amidst the current pandemic, the region’s leading broadcaster has identified the “Series” genre to be a clear favorite with its growing audience base. This success reflects on MBC Group’s long-standing commitment to delivering highly-innovative, premium entertainment programming, primed to meet the expectations of Arab audiences and regional advertisers alike.
man
Choueiri Group Deep Dives
CG Updates
April 16, 2020
Anghami Introduces Community Support Plan
CG Updates
Choueiri Group Deep Dives
April 15, 2020 MBC Group – Tuning into Another Week of the Ultimate in TV Entertainment
After closely monitoring the evolution of the Covid-19 situation, and its precise and ongoing impact on TV Advertising, the latest weekly data findings (from March 29-April 4) are once again indicative of MBC Group’s unmatched leadership and potential for advertisers.
CG Updates
Choueiri Group Deep Dives
April 13, 2020 Television – At the Core of Entertaining Arabs in Saudi Arabia & UAE
In the fifth installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Middle East Media Services, owned by the Choueiri group compares data findings compiled over the last two weeks of March, to the findings of the same period in February 2020 in Saudi Arabia and the UAE. These depict how TV viewership, as well as the time spent on TV entertainment, have significantly increased for Arab audiences across both Dubai TV and Dubai ONE.
CG Updates
Choueiri Group Deep Dives
April 12, 2020 MBC Group – The Destination for Entertainment Content Amongst Arabs in the UAE
In the fifth installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Arabian Media Services International compares data findings compiled over the last two weeks of March, to the findings of the same period in February 2020 in the UAE. These depict how the ever-increasing appetite for MBC Groups’ entertainment content across all of its channels, has led to a substantial increase in both the broadcaster’s reach and share of audience figures during the period under review.
Programmatic
Choueiri Group Deep Dives
April 09, 2020 A Rich Programmatic Future
Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, explains how programmatic goes way beyond simply distributing ads online.
CG Updates
Choueiri Group Deep Dives
April 09, 2020 Viewership Growth Increases as MBC Group’s #STAYATHOME operation continues
Launched at the onset of the Covid-19 situation, MBC Group’s #STAYATHOME operation continues to chart new levels of growth, providing the ultimate in entertainment and informative content, with an aim of increasing the number of people glued to their screens at home and keeping them there for longer periods of time. For the week ending April 4th, the region’s leading broadcasters have once again registered remarkable increases in “time spent” across all of their TV channels and VOD platform.
man
Choueiri Group Deep Dives
CG Updates
April 07, 2020
Brands To Benefit From Generating Leads in a Brand Safe Environment
CG Updates
Choueiri Group Deep Dives
April 05, 2020 MBC Group – An Indispensable Companion during Hard Times
In the third installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Arabian Media Services International (AMSI, part of the Choueiri Group and the exclusive media representative for MBC Group) take a closer look at data findings that illustrate, how MBC Group has firmly established itself as a trusted companion to Saudi audiences, seeking premium entertainment during these testing times.
CG Updates
Choueiri Group Deep Dives
April 02, 2020 MBC Group’s #STAYATHOME Operation Registers Significant Growth
At the onset of the unprecedented covid-19 situation, MBC Group launched its #stay_at_home operation in March, aiming to provide the ultimate in entertainment and informative content, luring people in to stay glued to their screens at home. After three weeks, the region’s leading broadcasters have witnessed unprecedented growth levels in time spent on TV across all of their TV channels and VoD. The period spanning March 22-28 registered the highest increase since the “Stay at Home” operation was launched.
CG Updates
Choueiri Group Deep Dives
April 01, 2020 The Impact of Covid-19 on TV Content Consumption in KSA
In the second installment of their series on the unprecedented covid-19 situation and its impact on TV advertising, media (AMSI, part of Choueiri Group and the exclusive media representative for MBC Group) takes a closer look at data findings focused on VoD and TV content consumption behaviors in KSA.
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Choueiri Group Deep Dives
CG Updates
March 29, 2020
How COVID-19 Is Impacting TV Advertising
man
Choueiri Group Deep Dives
Content
February 16, 2020
In Search for the Human Truth
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Choueiri Group Deep Dives
Content
February 05, 2020
It’s All in the Story
Content
Choueiri Group Deep Dives
February 04, 2020 How TikTok is Pushing to Attract Celebrities You Love

TikTok may be at the center of many controversies in the West, but it’s making a name for itself in the Middle East thanks to a smart celebrity-driven strategy, explains Hady Hajjar. 

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Choueiri Group Deep Dives
Content
February 03, 2020
Influencers, Celebrities and Content: A Powerful Marketing Mix
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Choueiri Group Deep Dives
Data & Measurement
February 03, 2020
Getting to Know You
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Choueiri Group Deep Dives
Content
January 16, 2020
Addressing the Lag in the Region’s Gaming Industry
man
Choueiri Group Deep Dives
Content
January 09, 2020
The Future of Traditional Marketing
man
Choueiri Group Deep Dives
Content
January 09, 2020
Content as a Customer Experience
Content
Choueiri Group Deep Dives
January 09, 2020 Keeping Up With the Infobesity

“People these days want things that are smart and sexy,” says Carlos Watson, CEO of international media and entertainment company OZY Media. Communicate sat down with Watson for an exclusive interview to discuss how, in these times of content superabundance, companies can learn how to grab people’s attention.

Data & Measurement
Choueiri Group Deep Dives
December 23, 2019 The Data Behind the Tools
Fernando Angulo, Head of Communications at data provider SEMrush, explains how his company uses data to create tools that empower users.
OMD Corner
OMD Corner
December 19, 2019 Best Wishes from OMD

As 2019 draws to a close, here are some of the wishes from the OMD team for 2020.

Masterminds
Facebook Hub
December 19, 2019 Expo 2020, from Dubai to the World

“Facebook and Instagram have delivered on building international awareness with incredible reach. Partnering with Facebook and utilizing the creative solutions team in the best ways possible, enabled us to maximize engagement and view-through rate.” – Anthony Ward, VP Marketing, Expo 2020

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Choueiri Group Deep Dives
Data & Measurement
December 19, 2019
The Power Is in the Detail
man
Choueiri Group Deep Dives
OTT vs TV
November 28, 2019
How Shahid Plans to Increase its Advertising Revenues
OTT vs TV
Choueiri Group Deep Dives
November 27, 2019 Shahid and the OTT Market in the Middle East

Johannes Larcher, managing director-digital at MBC, shares a detailed overview of the industry’s regional landscape, its various players and its potential.

man
Choueiri Group Deep Dives
OTT vs TV
November 26, 2019
How Shahid Addresses Challenges to the Region’s OTT Industry
OTT vs TV
Choueiri Group Deep Dives
November 25, 2019 An In-Depth Look at Shahid’s Growth Strategy

Johannes Larcher, managing director-digital at MBC, unveils the strategy behind Shahid Plus’s upcoming acceleration and subscription growth.

man
Choueiri Group Deep Dives
OTT vs TV
November 24, 2019
An Overview of Shahid, MBC’s OTT Platform
Data & Measurement
Choueiri Group Deep Dives
November 21, 2019 It’s Not All About the ROI
Majid Al Futtaim’s Acting Chief Corporate Development Officer Joe Abi Akl and Head of Business Analytics Guillaume Thfoin share examples of how data & analytics drive results.
man
Choueiri Group Deep Dives
Data & Measurement
November 21, 2019
Doing Data & Analytics Right
man
Choueiri Group Deep Dives
Data & Measurement
November 21, 2019
Driving Data Towards Marketing Excellence
man
Choueiri Group Deep Dives
Data & Measurement
November 21, 2019
One Place for Data
Data & Measurement
Choueiri Group Deep Dives
November 21, 2019 Building for the Future
Majid Al Futtaim’s Head of Business Analytics Guillaume Thfoin explains how data became a key component of the group’s innovation strategy.
man
Choueiri Group Deep Dives
OTT vs TV
November 14, 2019
A Whole New World of Opportunity
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Choueiri Group Deep Dives
OTT vs TV
November 14, 2019
How Starzplay Plays the Long Game
OTT vs TV
Choueiri Group Deep Dives
November 14, 2019 DEEP DIVES WITH CHOUEIRI GROUPHow Intigral Places Saudi Arabia on the OTT Map
Intigral CEO Hamoud Al Rumayan explains how his company is changing viewing habits in Saudi Arabia, while supporting the kingdom’s vision for the future.
Masterminds
Facebook Hub
September 15, 2019 How OSN Achieved 6.3X Increase In Online Sales

“We were able to fully realize the potential Facebook holds in delivering incremental reach and driving effective performance. This campaign was a true testament to the benefits one can derive from marrying the right proposition with the right audience.” - Saba Omaish, Head of Marketing at OSN

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Facebook Hub
Masterminds
August 20, 2019
Ooredoo Telecom Kuwait, A Rejuvenated Brand
Masterminds
Facebook Hub
July 15, 2019 Behind the Success of McDonald’s 2018 FIFA World Cup Campaign

“We live in an era of disruption; the speed and frequency with which brands connect with customers every day have been transformed dramatically, as consumers are more digitally connected. The key to success for brands is agility; that’s why at McDonald’s we are seeking progress over perfection. As marketers we need to have a high tolerance for risk, we recognized that we need to test new things, fail fast, spot the successes, and scale fast. We collaborated with Facebook because we knew that we could leverage data analytics and insights to help point us in the right direction, supporting our move from mass marketing to mass personalization. This is key to making our customers’ journey more memorable and providing an exceptional personal experience.” - Tarek El Kady, Senior Director, Marketing – McDonald’s MEA

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