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Search Results for : Ad Fraud

man
Industry
January 06, 2021
How to Navigate Video and TV in 2021
man
LEAD with ABG
Ad Fraud
September 23, 2020
Digital Ad Fraud: a Video Overview
Ad Fraud
LEAD with ABG
July 09, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back

“Fraudsters will take money from wherever they can get it, and if you’re not paying attention they’re going to take it from you,” said Dr Augustine Fou during an interactive discussion on ad fraud organized by the Advertising Business Group (ABG).

Industry
July 05, 2020 The Truth About Programmatic

Communicate‘s latest issue is out. This quarter, we explore the intricacies of programmatic advertising. Deep-diving into this complex world, we look into the various stakeholders and how they interact, the issues that this growing industry faces – from ad fraud to the phasing out of the third-party cookie – and what the future has in […]

Ad Fraud
LEAD with ABG
June 08, 2020 ABG and Mediaquest Launch LEAD Initiative

Partnership aims to drive change via actional insight generation on issues that matter most to the advertising & marketing sector.

Industry
May 24, 2020 How Does KFC’s New Blockchain Program Work?

KFC launches an innovative blockchain program for its digital advertising and media buying, making it the first QSR (Quick service restaurant) brand in the region to do so. Communicate got a chance to speak with Ozge Zoralioglu, Chief Marketing Officer at KFC, to learn more about this new step, and what it means for the digital media buying […]

Programmatic
Choueiri Group Deep Dives
May 18, 2020 Empowering the MENA Programmatic Ecosystem
Bruno Bianchini, Head of Global Partnerships MENA at Google, talks buying models, challenges, opportunities and solutions for a growing programmatic landscape in the region.
man
Choueiri Group Deep Dives
Programmatic
April 08, 2020
A Tool to Remain Top-of-Mind
Industry
April 29, 2019 Mobile Marketing Association hosts #ShapeTheFuture Forum in Dubai

By Elías Jabbe The Mobile Marketing Association returns to Dubai today to host the latest edition of one of its signature events: MMA Impact Forum. The Istanbul-based MENA & Turkey chapter of the global MMA is leading the organization of the annual forum in Dubai that unites marketers from various countries in the Middle East […]

Industry
April 21, 2019 What is Programmatic?

Programmatic advertisement is a term that describes a range of platforms, tools and services that have made digital advertising more automated and data-driven. Through this concept, advertisers can obtain digital media without pricing, so they can pay only for the relevant impressions they will distribute on the right audience. Programmatic allows real time flexibility and […]

Industry
November 21, 2018 Omnicom Media Group’s latest step to fighting ad fraud

Mobile ad fraud is on the rise and is estimated to have doubled since last year. Juniper Research has estimated that advertisers will lose some $19 billion to fraudulent advertising activities on online and mobile devices in 2018. The issue of app install fraud is a growing concern, particularly in the GCC. Therefore, Omnicom Media Group […]

Industry
November 19, 2018 IAB GCC launches after 9 years of deliberation

What is IAB? The Interactive Advertising Bureau (IAB) is an independent body aimed at benefiting the digital ecosystem through education, research, standards, guidelines and best practices. Founded in 1996, it is headquartered in the US and has 43 licensed IABs around the world. Why did it take nine years for IAB to get its GCC […]

Industry
July 24, 2018 This new technology might just make advertising more expensive

There’s no shortage of skeptics and believers when it comes to blockchain technology, but the biggest question as it applies to digital advertising is pretty basic: What actually makes sense? The Interactive Advertising Bureau’s Tech Lab last week revealed details of a Blockchain Working Group pilot program that is designed to answer that question. The […]

Industry
June 16, 2018 Consumers want privacy & marketers want data. Now what?

By Michelle Engle, senior vice-president, product, Valassis Digital The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method to […]

Industry
May 12, 2018 Concerned about brand safety? There’s a new solution

Advertisers have been increasingly concerned about brand safety since The Times’ investigation revealed that big brands are inadvertently funding terror back in February 2017. At the time, major advertisers pulled out of YouTube resulting in an estimated $750 million loss. In fact, one of the biggest advertisers, P&G only recently started advertising on the platform […]

Industry
April 23, 2018 Find out how DMS is a step closer to bidding fake impressions goodbye

Transparency has been a growing concern in digital advertising, with ad fraud was estimated to cost brands $16.4 billion globally in 2017, according to WPP’s global agency, The&Partnership. In fact, nearly 20 percent of total digital ad spend was wasted in 2016. Companies have been looking for the best solutions to combat this issue with […]

Industry
April 22, 2018 Why P&G is ending its YouTube boycott after more than a year

One of the world’s biggest advertisers kept its ads off YouTube for more than a year because of concerns about inappropriate content. Now it’s returning to the video site, but a lot more selectively than before. P&G told its brands this week they could buy spots on YouTube. The company had stopped spending on YouTube in […]

Industry
April 10, 2018 All you need to know about Google’s exchange bidding

Google’s answer to header bidding, an approach to selling online ads that threatened its overwhelming dominance in that business, is becoming widely available now after two years of testing. Before header bidding, Google for nearly a decade built a seemingly unbreachable position in online ad sales that let it cherry-pick the best ad inventory from around the […]

Industry
March 04, 2018 P&G sees better attitude among big digital players. Then why is it still cutting spends?

Big digital players have done much since he issued a challenge for them to get third-party audience verification, eliminate fraud and ensure brand safety a year ago, but Procter & Gamble Co. still has cut spending on them by 20 to 50 percent, chief brand officer Marc Pritchard said in a speech to the Association of National […]

Industry
March 01, 2018 May we have your attention, please?

By James Russo, senior vice-president of client strategy & development, Turner Ignite Attention is “the act or state of applying the mind to something” and “a condition of readiness involving especially a selective narrowing or focusing of consciousness and receptivity,” according to dictionary definitions. Attention, then, is not merely seeing or viewing something. It is […]

Industry
February 27, 2018 IAS vs MOAT: which one should you choose?

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is rather self-explanatory, but what is viewability? Viewability is essentially an online advertising metric that determines if an ad is actually ‘viewable’, and then, allows advertisers to pay only for ads that […]

Industry
June 16, 2016 Save the Internet

Have you ever wondered who funds the Internet? Who pays for all the content and services that we enjoy online for free? The answer is advertisers. They fund the “free Internet” and they are the reason we can enjoy all the content websites (Forbes, CNN, Times), the social networks (Facebook, Twitter, Instagram), search engines (horizontal […]

Industry
January 04, 2016 Stumbling blocks

Remember when you were really engrossed in watching something (ahem, ahem) online and kept getting interrupted by pop-up ads? Or when you’d hidden a certain tab somewhere when a parent or boss hovered over you, only to have pop-ups give you away? Enter ad blockers. Today, they are living a second life, moving on from […]

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