First slide
First slide
Ad Fraud
LEAD with ABG
September 23, 2020 Digital Ad Fraud: a Video Overview
LEAD (Learn, Engage, Activate, Drive), the new initiative by the Advertising Business Group powered by Mediaquest’s MENA Effie Awards, has been drawing the regional industry’s attention to the major issue of digital ad fraud.
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LEAD with ABG
Ad Fraud
July 09, 2020 The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back
Ad Fraud
LEAD with ABG
June 08, 2020 ABG and Mediaquest Launch LEAD Initiative

Partnership aims to drive change via actional insight generation on issues that matter most to the advertising & marketing sector.