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Search Results for : smart speakers

man
Industry
January 26, 2021
The Growth of Voice Search
Industry
September 07, 2020 Lessons from Mastercard’s Sonic Branding Experience

Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront of sonic branding. In an exclusive interview, global CMO Raja Rajamannar tells Communicate about the ins and outs of this strategy. What is a sonic brand, in your definition? A brand is nothing but an embodiment of the values, […]

Industry
April 07, 2019 Amazon to develop Alexa wearable

Amazon is trying a new way to take its Alexa digital assistant mobile by developing wireless earbuds that mirror Apple’s popular AirPods. The Seattle-based e-commerce giant is readying earbuds with built-in Alexa access for as early as the second half of this year, according to people with knowledge of the plans. The headphones will look and act […]

Industry
May 31, 2018 Is your voice assistant spying on you?

Image credit: Daniel Berman/Bloomberg By Shelly Palmer, CEO of The Palmer Group Some people believe that voice assistant Alexa is listening all the time. This is true. Some people believe that Alexa records every word for posterity. This is false. Some people believe that having an Amazon Echo increases their risk of being hacked. This […]

Industry
August 03, 2017 Will Amazon bring the Prime Day excitement to Souq.com?

By Sanjit Gill, General Manager, ICLP While many of us have been busy preparing our summer getaways, one retail event has been dominating the conversation across Europe and North America. Unsurprisingly, it comes from the world’s biggest online retailer, Amazon. Launched in 2015, Prime Day has grown to become one of the biggest one-day retail […]

Industry
February 19, 2017 UM MENA’s Rasha Rteil’s predictions for 2017

Any partly sane mind in the tech industry knows that making predictions about the future of technology, even a year out, is an exercise in vanity. Still, it pays to forecast what the future holds for us vivacious marketers, so we can prepare our clients, FOMO psychs and, oh yes, our clients. From an ‘innovation-evangelical […]

man
Industry
October 04, 2020
Audio Marketing: Are You Ready to Talk the Walk?
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