Search Results for : Zenith Mena

“The collaboration with Facebook to run the Ramadan bot pilot on Messenger was very insightful. It is a very powerful and innovative way to create relevant and customized brand experience.” – Rainer Mueller, communication and marketing services director, Middle East & North Africa (MENA)

ZenithOptimedia’s global media network, Blue 449, has opened its office in the UAE, marking its eighth network launch around the world. The network launched globally in March 2015 with its headquarters in London. Till date, it has opened offices in the UK, France, Italy, Australia, Germany, Belgium and Spain, and now the UAE. Its UAE […]

As international and local media digressed into the infrastructural and economic implications of Dubai’s Expo 2020 bid win in November 2013 – which, according to an infographic released by Starcom MediaVest Group (SMG) MENA in early 2014, generated some 161,525 tweets, of which 118,083 were congratulatory and 82 percent were on announcement day – the […]

  Following a multi-agency pitch that spanned over six months, BMW Group has reassigned Zenith MENA to handle its media planning and buying account. The media agency has held the account since 2010, and will continue to work across the German automaker’s portfolio of brands. Zenith will continue to provide a full range of communications […]

  FMCG giant Reckitt Benckiser has selected Zenith MENA to manage its digital media operations following a competitive, two-month pitch process. Reckitt Benckiser is a multinational consumer goods company and the region’s leading producer of health, hygiene and home products. Effective immediately, the assignment spans all digital media services; the win will see the agency […]

Ali Basma, business managing director at Zenith Cairo Publicis Groupe’s live ROI agency Zenith (ZenithOptimedia) has won the home and professional appliances brand Electrolux business across the region. Effective immediately, Zenith Egypt will handle the brand’s offline business by applying ROI techniques to formulate non-traditional market strategies, implement multi-platform marketing solutions and create content that can […]