Following a multi-agency pitch that spanned over six months, BMW Group has reassigned Zenith MENA to handle its media planning and buying account. The media agency has held the account since 2010, and will continue to work across the German automaker’s portfolio of brands.
Zenith will continue to provide a full range of communications services, including consultancy in areas such as audience understanding and segmentation, content, social performance tracking as well as buying across paid, owned and earned channels.
“Zenith showcased their ability to leverage technology and data to connect the new age luxury customer with the brand and create meaningful experiences,” says Michael Keller, head of marketing at BMW Group Middle East in a press statement. “The agency’s strategic approach is aligned to support our leadership position in the premium segment and our growth plans in the region for the upcoming years.”
“We are thrilled to extend our partnership and would like to thank BMW for their renewed confidence in Zenith,” adds Firas El Zein, CEO of Zenith MENA. “Our proposition of delivering live ROI through integrating Zenith’s brand engagement and performance companies, Newcast and Performics, has been a unique edge in the market.”
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