Search Results for : Youtube Advertising

Major marketers’ ads have likely been showing up on or near YouTube videos promoting terrorism, neo-Nazi groups and other web content for a long time. So why has the brand-safety problem suddenly burst into the open, prompting big advertisers such as General Motors, Walmart, Verizon, AT&T and Johnson & Johnson to stop spending on YouTube […]

Another wave of marketers has suspended advertising on YouTube or in some cases other Google properties in what’s shaping up as an unprecedented revolt against the world’s largest digital media player over ads placed with objectionable content. General Motors, Walmart, Pepsico and FX Networks on Friday joined brand marketers that include Johnson & Johnson, Verizon […]

Marketers will soon have more options at their disposal when advertising on YouTube, which said that it’s working with third-party brand-safety vendors like DoubleVerify and Integral Ad Science to assure marketers that their budgets won’t wind up paying for ads on violent, offensive or otherwise unsavory content. YouTube parent Google said it will work with […]

  Robert Kyncl, global head of content and business operations at YouTube (YT), is not particularly keen on tying the platform with just user-generated content (UGC) anymore. Communicate learns that, at some point, “they’re [users] probably making more money than you are. When you call them users, it makes them sound like they are amateurs, […]

  On September 30, Google hosted its first YouTube event in Dubai, Pulse, for the advertising industry. Global executives, Robert Kyncl, head of content and operations for YouTube and Lucas Watson, Vice President for global brand solutions at Google were present at the event. As total watchtime on YouTube continues to grow by 50 percent […]