Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US
Insights Industry
Back
General Motors, Walmart, Pepsico and FX Networks also suspend Google ads
By Communicate StaffSun, Mar 26 2017

Contact
general-motors-walmart-pepsico-and-fx-networks-also-suspend-google-ads

Another wave of marketers has suspended advertising on YouTube or in some cases other Google properties in what’s shaping up as an unprecedented revolt against the world’s largest digital media player over ads placed with objectionable content.

General Motors, Walmart, Pepsico and FX Networks on Friday joined brand marketers that include Johnson & Johnson, Verizon and AT&T, which halted their YouTube advertising earlier last week over brand safety issues.

The Association of National Advertisers also issued a statement Friday supporting “several ANA members” that “have suspended their advertising on Google websites, including YouTube, after some ads were placed near objectionable content including hate speech and terrorist-oriented websites”

“Their concerns for their brands’ wellbeing is rational, appropriate and warranted,” said the statement, which was attributed to ANA CEO Bob Liodice

“All agency and media partners should recognize that – above all other objectives – protecting the brand should stand head and shoulders above everything else,” the statement continued. The first priority for brands as they choose digital ad platforms, it said, is “to do no harm.”

In its own, much more terse statement, GM said it is “suspending all targeted ads on YouTube until Google can adhere to our brand standards.”

FX Networks said it’s suspending advertising on all Google properties after an ad ran on questionable content.

And Walmart put out a strongly worded statement to the same effect. “The content with which we are being associated is appalling and completely against our company values,” the company said. “We have asked Google to rectify this situation immediately. Until resolved, we have initiated the process to remove all ads from Google’s non-search platforms.”

A spokeswoman later softened things by adding: “We have a longstanding relationship with Google, and we are confident they will resolve this issue as quickly as possible.”

Pepsico said in a statement that it was “deeply concerned and terribly disappointed that some of our brand ads have appeared alongside videos that promote hate and are offensive.”

“PepsiCo has taken immediate steps to remove all advertising from non-search platforms until Google can absolutely ensure that this will not happen again,” it said.

Despite the snowballing advertiser defections, equity markets aren’t punishing Google much over the issue, which suggests investors don’t expect major lasting damage. The stock of parent company Alphabet fell around four percent on the week, but less than 0.4 percent on Friday amid the lastest wave of suspensions.

A Google spokesman didn’t respond to AdAge‘s request for comment regarding the latest advertiser pullback, but earlier in the week said the company had begun “an extensive review of our advertising policies and have made a public commitment to put in place changes that give brands more control over where their ads appear.”

This article originally appeared on AdAge

RELATED TOPICS
Advertising-Dubai Google Youtube Youtube Controversy
MORE IN Industry
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

Industry
October 28, 2020 Micro-Influencers Are Still an Important Channel in the Marketing Funnel

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]

Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me