Search Results for : Viral

Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]

“A joke is basically two things that shouldn’t fit together, but you make them fit together with a really nice twist that your brain enjoys,” says Adam Hunt, Creative Director at White Label Comedy, a creative content agency based in the UK that is powered by comedy writers. Communicate spoke with Hunt to understand what goes […]

Emirates Nation Brand’s Khaled AlShehhi explains how the Emirates developed a unique campaign that celebrates the historic Hope Probe launch. At 1.58 am on June 20, the world heard for the first Arabic countdown ever, marking the launch of the Hope Probe, the first Arab interplanetary mission that will reach Mars orbit in approximately 200 […]

Marco Bertozzi, Vice President, EMEA Sales & Multi-market Global Sales at Spotify, tells  Communicate what users were listening to while social distancing was in effect around the globe and in the region.  What were the significant consumption trends by users on Spotify during the lockdown period? Audio plays a very important role in people’s lives, because of […]

Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform has grown well beyond lip-sync and funny videos. What is TikTok today? TikTok is a short-form video platform for people who want to showcase their creative expression. [Initially,] creators wanted to react to certain songs or movie clips; that got us into […]

Talkwalker used its social media search engine tool, Quick Search to dive into the online conversations happening in the MENA region around Covid-19. Here are the insights: The conversation clusters around Covid-19 in the Middle East includes insights from various sources as such as media, consumer and social data. The main conversation topic that is […]

While the ROI on Influencer marketing is still debatable, the concept has become a popular medium for brands and advertisers to include in their marketing mix. But where did it all begin? Did it only start recently? Or was it around for longer?  Sit back and relax, as  Communicate takes you on a field trip through […]

Edition 1 of the Marketing & Sales Show opened its doors today at the Festival Arena in Dubai. The event gathered professionals from all across the region in one space to discover, discuss and develop ideas. The event is structured around six key streams: Business to Consumer (B2C) Marketing, Business to Business ( B2B) Marketing, Sales Innovation […]

Harris Diamond, McCann World group chairman & CEO, sat down exclusively with Communicate for a wide-ranging discussion. Do you see specific trends emerging in this digital environment? The biggest trend continues to be consumers’ awareness and knowledge of where information is coming from; their ability to understand that we are marketing to them. They are […]

Rami Abughazaleh, from copywriting agency Yala Creative, explains why you should take humor seriously. A little humor lightens the day and helps build connections Depending on the brand, amusing your target audience can be a highly effective strategy As with any creative approach, it has to be done right to work well The case for […]

By Stacy Fernandes, communications executive at Active DMC By now I am sure you have heard of trending viral videos like the Ice Bucket Challenge, the Mannequin Challenge and now the ever-famous Kiki Challenge. Thanks to social media, these popular video challenges have started a global sensation. According to Complex.com, The Kiki challenge, which was […]