Search Results for : Video Marketing

Meraas has tapped independent agency Digital Willow, which is expanding its footprint in the Middle East with this win. “We are confident that our partnership will be a fruitful one, with our efforts to date being focused on two parts of the Meraas Leisure and Entertainment division: DXB Venues and Hub Zero,” says the agency in […]

By Ganesh Iyer, managing partner, FLC Group The Holy Month of Ramadan is the time for increased consumerism and attention to shopping. It also brings significant changes in the landscapes of marketing activities among brands. With the rise in digital media consumption and the growing popularity of shopping online, marketers have their tasks cut out […]

At a time when advertisers are struggling to get mobile right, how do you think they should approach delivering innovation through new technologies such as VR? Virtual reality is gaining significant momentum globally, especially after Facebook’s $2 billion acquisition of Oculus, a leading brand in the VR hardware space. VR has attracted the attention of […]

Ask yourself a question: do you prefer reading a passage of text or watching a video? If you prefer the latter, you’re not alone. According to Cisco, by the year 2017, video will account for 69 percent of the total volume of consumer Internet traffic. Additionally, two-thirds of the world’s mobile data traffic will be […]

Brightcove Inc., provider of cloud services for video, announces a new wave of feature enhancements to its core products as well as market-specific solutions tailored for Media and Digital Marketing customers. These new products and market-specific solutions aim to allow organizations to publish video faster, deliver a more engaging video experience, and drive business results. “As our […]