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Search Results for : Video Ad Spend

Digital Ad Spend to Reach $753 Billion Globally in 2026, Driven by In-app Advertising Growth
Industry
February 09, 2022
Digital Ad Spend to Reach $753 Billion Globally in 2026, Driven by In-app Advertising Growth
How to Navigate Video and TV in 2021
Industry
January 06, 2021
How to Navigate Video and TV in 2021
Media Trends to Watch in 2020 and Beyond Industry
November 28, 2019 Media Trends to Watch in 2020 and Beyond

With the rise of e-commerce shopping, redirection of advertising budgets towards digital over mainline, integration of influencer marketing as part of the marketing mix, Group M MENA released a report to help marketeers understand the key trends that are going to dominate the industry in 2019 and beyond.   Trend 1 – Most of the […]
5 trends marketers need to know for 2019 Industry
March 03, 2019 5 trends marketers need to know for 2019

By Michele Iozzo, Managing Director MEA, Criteo As 2019 gets underway, marketers in the Middle East have been busy planning for the year ahead and getting ready to address the challenges and opportunities that it will bring. 2018 has seen many dramatic changes in the data marketplace worldwide, which have fostered innovation and strengthened the […]
74% of digital video budgets are being wasted on this format. Here’s where you should spend instead. Industry
June 21, 2018 74% of digital video budgets are being wasted on this format. Here’s where you should spend instead.

75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until 2021 So yes, users around the world are watching video – a lot more than they ever did, which explains why advertisers are increasingly spending more on digital video. But, much […]