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Search Results for : Video Ad Spend

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Industry
January 06, 2021
How to Navigate Video and TV in 2021
Industry
November 28, 2019 Media Trends to Watch in 2020 and Beyond

With the rise of e-commerce shopping, redirection of advertising budgets towards digital over mainline, integration of influencer marketing as part of the marketing mix, Group M MENA released a report to help marketeers understand the key trends that are going to dominate the industry in 2019 and beyond.   Trend 1 – Most of the […]

Industry
March 03, 2019 5 trends marketers need to know for 2019

By Michele Iozzo, Managing Director MEA, Criteo As 2019 gets underway, marketers in the Middle East have been busy planning for the year ahead and getting ready to address the challenges and opportunities that it will bring. 2018 has seen many dramatic changes in the data marketplace worldwide, which have fostered innovation and strengthened the […]

Industry
June 21, 2018 74% of digital video budgets are being wasted on this format. Here’s where you should spend instead.

75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until 2021 So yes, users around the world are watching video – a lot more than they ever did, which explains why advertisers are increasingly spending more on digital video. But, much […]

Industry
June 04, 2015 What makes an effective video campaign?

At a recent International Advertising Bureau (IAB) video event in the UK, over 80 percent of participants said time spent with the brand – or attention – was more important than Gross Rating Points (GRPs). In case you weren’t aware, the GRP is a measure of the reach of a campaign and how often people […]

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