Search Results for : Traditional

Spending on the technologies and digital transformation that enable Smart City initiatives is expected to accelerate over the 2016-2021 forecast period, reaching $2.30 billion in 2021, according to research firm International Data Corporation. In light of this, digital outdoor company Elevision has signed a 10-year contract with DIFC that will see the installation of more […]

Joe Marchese has been vocal about shifting the TV ad marketplace to focus on consumer attention since taking over as head of ad sales at Fox Networks Group less than a year ago. At an recent event hosted by Fox and attended by rival TV executives, high-profile talent, media buyers and marketers, he will begin […]

JCDecaux SA, the global outdoor advertising company, has announced that it has signed with its Emirati partner, DXB Media Advertising, a new street furniture contract in Dubai for 10 years, following a competitive tender by the emirate’s Roads and Transport Authority, RTA. This contract will be exercised jointly by an entity that will be ultimately […]

Matic Babnik, digital communications coordinator at Renault, conducted a workshop at Socialbakers’ annual Engage event on “Strategize globally, engage locally” focusing on global strategies and local execution especially content. Workshop recap: Babnik’s talk focused on the usual behavior of global corporations tendency to focus on centralized content without always considering specifics of local markets. Local […]

Ziad Issa, Ipsos Connect MENA’s vice-president of media research, on why print isn’t dead…just yet We are undeniably living in an era when digital and social platforms are our primary form of news from around the world. Unsurprisingly then, they have made a dent in traditional newspaper readership – or so you would imagine. With […]

The Western Union Company has launched a global program to mark the unveiling of their re-branded marketing platform, ‘This is WU’. The new program ‘WU Wish’ will encourage people to describe their hopes and aspirations for a family member or family situation, and the WU Wish program will make 10 of these wishes come true. The company’s new […]

UAE based social media and digital marketing service provider Dubai Media Network (DMN) says that the ability of social media to amplify word-of-mouth marketing has been transforming the fast-moving consumer goods (FMCG) landscape in the oil-rich GCC region. Tariq Abu Samra, head of business development at DMN, says in a press statement that companies in […]

  Continuing a history of special-edition bottles capitalizing on big events, Coca-Cola on Wednesday is introducing 18 mini-bottles in Brazil to commemorate soccer’s World Cup there this summer. Designs represent World Cup host countries from the past, such as Argentina and Japan, and the future, including Brazil, Russia and Qatar. The bottles (which contain no […]