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Search Results for : Traditional

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Industry
February 28, 2021
What Kind of Conversations Are Happening on Twitter?
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February 25, 2021
The Changes In Media Consumption Around The World
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February 25, 2021
New Research Shows Popularity And Reach of YouTube in UAE And Saudi Arabia
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People
February 24, 2021
George Maktabi : "The Level of Gaming In The Kingdom Is So Evolved"
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February 23, 2021
The Value of Chatbots In Delivering a Great Customer Experience
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February 18, 2021
Pay Attention to These Trends In 2021
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February 14, 2021
Streamlining Video Streaming
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February 10, 2021
The Changes Happening In B2B Marketing
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February 09, 2021
E-Commerce Will Amount to $29 billion in the GCC Region in 2021
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January 26, 2021
The Growth of Voice Search
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January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
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January 24, 2021
Why We Need to Regulate Social Media Now
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January 18, 2021
2030 - Working In the Dematerialized Office
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January 10, 2021
What Does the Future of Work Look like?
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January 06, 2021
How to Navigate Video and TV in 2021
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December 23, 2020
Sami Joost: "Our Communications Strategy Builds Upon Three Key Priorities"
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Choueiri Group Deep Dives
CG Updates
December 21, 2020
Newly Appointed Chief Growth Officer at “CG Digital” and New COO Appointed at DMS
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December 20, 2020
Epica Awards 2020 Winners Announced
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December 17, 2020
The Acceleration From an Unexpected Slowdown
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December 13, 2020
The Global End of Year Forecast by GroupM
Industry
July 09, 2018 Digital meets outdoor in this latest partnership

Spending on the technologies and digital transformation that enable Smart City initiatives is expected to accelerate over the 2016-2021 forecast period, reaching $2.30 billion in 2021, according to research firm International Data Corporation. In light of this, digital outdoor company Elevision has signed a 10-year contract with DIFC that will see the installation of more […]

Industry
March 04, 2018 Is “attention” the new language for TV advertising?

Joe Marchese has been vocal about shifting the TV ad marketplace to focus on consumer attention since taking over as head of ad sales at Fox Networks Group less than a year ago. At an recent event hosted by Fox and attended by rival TV executives, high-profile talent, media buyers and marketers, he will begin […]

Industry
July 16, 2017 JCDecaux signs new street furniture contract with DXB Media Advertising

JCDecaux SA, the global outdoor advertising company, has announced that it has signed with its Emirati partner, DXB Media Advertising, a new street furniture contract in Dubai for 10 years, following a competitive tender by the emirate’s Roads and Transport Authority, RTA. This contract will be exercised jointly by an entity that will be ultimately […]

Industry
May 30, 2017 Renault’s Matic Babnik on glocal strategies

Matic Babnik, digital communications coordinator at Renault, conducted a workshop at Socialbakers’ annual Engage event on “Strategize globally, engage locally” focusing on global strategies and local execution especially content. Workshop recap: Babnik’s talk focused on the usual behavior of global corporations tendency to focus on centralized content without always considering specifics of local markets. Local […]

Industry
March 27, 2017 Is print dying?

Ziad Issa, Ipsos Connect MENA’s vice-president of media research, on why print isn’t dead…just yet We are undeniably living in an era when digital and social platforms are our primary form of news from around the world. Unsurprisingly then, they have made a dent in traditional newspaper readership – or so you would imagine. With […]

Industry
June 11, 2015 Western Union launches new ‘WU Wish’ program in the UAE

The Western Union Company has launched a global program to mark the unveiling of their re-branded marketing platform, ‘This is WU’. The new program ‘WU Wish’ will encourage people to describe their hopes and aspirations for a family member or family situation, and the WU Wish program will make 10 of these wishes come true. The company’s new […]

Industry
January 07, 2015 Dubai Media Network (DMN) sees social media shaping FMCG landscape in GCC

UAE based social media and digital marketing service provider Dubai Media Network (DMN) says that the ability of social media to amplify word-of-mouth marketing has been transforming the fast-moving consumer goods (FMCG) landscape in the oil-rich GCC region. Tariq Abu Samra, head of business development at DMN, says in a press statement that companies in […]

Industry
January 15, 2014 Coke releases interactive mini-bottles to commemorate world cup

  Continuing a history of special-edition bottles capitalizing on big events, Coca-Cola on Wednesday is introducing 18 mini-bottles in Brazil to commemorate soccer’s World Cup there this summer. Designs represent World Cup host countries from the past, such as Argentina and Japan, and the future, including Brazil, Russia and Qatar. The bottles (which contain no […]

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