Search Results for : Tech Brand

Multinational technology company Lenovo has appointed Leo Burnett MEA as its advertising agency for the PC business in the Middle East and Africa. Leo Burnett will provide strategic support to Lenovo’s team while collaborating to develop a long-term advertising strategy to drive the brand’s business objectives. Claire Carter, marketing director MEA at Lenovo says in a […]

E-commerce is a burgeoning industry with AT Kearney expecting e-commerce in the UAE to grow at a compound annual growth rate of 25 percent per year up to 2020, while Frost and Sullivan estimate that the market could be worth up to $10 billion by 2018. In fact, according to Global WebIndex (GWI) 56 percent […]

Yes, JC or Jonathan Oliver, is every bit as crazy as he looks in the picture and as we got to witness up close during his talk at the first ever Festival of Media MENA held in Dubai this April. It’s the good kind of crazy; the kind that is good for a company like […]

In late 2014, MBC’s (Middle East Broadcasting Corporation) news channel, Al Arabiya News, announced the resignation of Abdulrahman Al-Rashed, who would move on from his position as general manager to become a board member at the group. Nearly a month into Al-Rashed’s resignation and the subsequent appointment of Adel Al-Toraifi (now Turki Al-Dakhil) in the same role, […]

Careem, the regional transportation network, has launched for the first time a global campaign that communicates a call to “Start Something,” which aims to reinforce the company’s brand purpose. While the campaign targets “everyone,” it specifically looks at “people with passion and ambition for a better future, people that are proud to be part of […]