By Max Alawwad Youtube has launched music streaming service in MENA earlier this week. According to the company the amount of music content watched on their platform has reached to 60 percent, every year, within the past three years. The following is an interview with Tarek Abdalla, regional director of marketing at Google Middle East and North Africa, […]
Just four months after joining MediaCom, CEO Tarek Abdalla has left the media agency, report industry sources. He was appointed to replace Nick Barron in November 2015, effectively taking the reins from January 2016. The agency hasn’t released any official comment yet.
Google today launched 360-degree street view imagery of the Pyramids and five other historical landmarks in Egypt for the first time. Street View Special Collects is a feature of Google Maps that lets users explore places around the world like landmarks, natural wonders, as well as culturally and historically significant sites. Users can now virtually tour […]
Just a day before Ramadan, Google launched its integrated Ramadan hub in 22 domains including the UAE, Saudi Arabia, Bahrain, Qatar, Kuwait and Oman, amongst others, across three continents. The hub is an integration of Google’s key services such as Google Maps, Hangouts, Calendar and the recent note-keeping application, Google Keep. In this day […]
PR, marketing and events firm Entourage has announced that it has been retained as the lead agency to plan, advice and implement the biggest brand activation projects in the Middle East. “Entourage have been delivering award-winning brand activation projects for us ever since the Think Travel event on the World Island in 2012. Following the […]